Building Trust with Employee Advocacy in Financial Services
In the financial services industry, establishing a trustworthy brand image is crucial to success. There is no better way to do this than through Employee Advocacy. It allows your employees to connect with their audience, provide valuable advice, and establish themselves as thought leaders.
However, due to compliance regulations, implementing an Employee Advocacy program can come with its challenges. But, this does not mean you have to miss out on the magnitude of benefits it can offer your company.
If you are wondering how you can navigate compliance regulations to build connections on social media with Employee Advocacy, this panel is for you.
You will learn:
- The impact of social media on building financial trust
- The benefits of an employee advocacy program on financial services organizations
- How to navigate compliance issues and build connections with clients using Employee Advocacy
What is employee advocacy?
Employee advocacy is when employees promote their company's brand by sharing content through their personal social media channels. In B2B, authentic outreach enhances trust, reach, and engagement, particularly on platforms like LinkedIn.
How Oktopost powers employee advocacy
Oktopost makes it easy for B2B organizations to scale employee advocacy programs with confidence. The platform helps marketing teams curate shareable content, encourage participation, and track performance in real time. Employees get a simple way to post engaging content that reflects their voice, while marketing retains control over brand consistency.
Gamification features, leaderboards, and engagement analytics help boost internal participation and spotlight your top brand advocates. All of this integrates seamlessly with marketing automation and CRM systems, connecting advocacy efforts directly to business results.
With Oktopost, you can turn your team into a trusted extension of your brand, growing visibility, credibility, and influence across your target market.
Speakers
Colin Day
Managing Director, EMEA, Oktopost