Content May Be King, But Distribution Rules the Land

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We held the second installment of our Oktopost Customer Webinar series. The webinar: Content May Be King, But Distribution Rules the Land, was hosted by Adam Robinson - Director of Marketing at the freight logistics company Cerasis.

At Cerasis, Adam focuses on churning out tons of quality marketing content to large audiences, particularly on LinkedIn. He has developed a unique strategy for distributing content that has been incredibly successful.

In this webinar, Adam spoke about his successful content marketing practices, and how he leverages Oktopost to promote them across the social web. He also shared a number of useful tips, tricks and more related to content marketing optimization strategies.

Founded in 1997, Cerasis is a top North American third-party logistics company, with a strong focus on technology and managed transportation services. In addition to expertise in LTL (less than truckload) freight management, the company offers truckload freight broker services, parcel management, and end-to-end LTL eCommerce freight shipping solutions. The Cerasis mission is to decrease freight management inefficiencies and to provide maximum hard and soft cost savings for their customers.

Speakers

Adam Robinson

Adam Robinson

Cerasis

Agenda

  • Content Marketing: The Cerasis Approach
  • How to Empower your Content Marketing Strategy
  • Using Oktopost to Drive Large Scale Content Distribution
  • What are the Results of a Successful Content Marketing Strategy?