Decoding the Facebook Algorithm: What's Happened, What Does it Mean for B2B Marketers, and What Could Happen Next?
In January 2018, Facebook announced a dramatic change to its Newsfeed algorithm, transforming the way brands reach, engage, and grow their audience. This has led many B2B marketers to wonder: Is Facebook dead?
In an attempt to answer this question and unveil new content strategies to leverage the algorithm change, our Director of Marketing, Sapir Segal will join forces with Ethan Chernofsky, Director of Corporate Marketing at Similarweb for an insightful webinar, Decoding The Facebook Algorithm.
SimilarWeb's market intelligence solutions provide customers with insights to help them understand, track, and grow their digital market share. With SW insights businesses, agencies, marketers, and analysts can benchmark performance against competitors, reveal competitors' online strategy, discover new opportunities, identify emerging trends, and understand consumer intent and journey. SimilarWeb has thousands of customers and works with some of the largest global brands including Google, L'Oreal, Airbnb, and eBay. The company is spread across 7 global offices and includes over 350 employees.
What is Social Media Management?
Social media management involves creating, publishing, and analyzing content across platforms to build brand awareness and foster engagement. In the B2B space, it also means aligning social efforts with broader marketing goals and revenue impact.
Oktopost's approach to B2B social media management
Oktopost is purpose-built to meet the complex needs of B2B marketing teams. It enables efficient planning and publishing with tools for content scheduling, approval workflows, and multi-profile management all while ensuring governance and compliance across teams and regions.
The platform also connects social media activities with your marketing automation and CRM systems, allowing you to measure the real business impact. Track engagement metrics, identify top-performing content, and understand how social interactions contribute to pipeline and revenue.
By providing B2B marketers with complete visibility and control, Oktopost enables teams to streamline operations, scale content, and directly tie social media to marketing performance.
Speakers
Ethan Chernofsky
Director of Corporate Marketing, SimilarWeb