Decoding the Facebook Algorithm: What's Happened, What Does it Mean for B2B Marketers, and What Could Happen Next?

Oktopost is committed to protecting and respecting your privacy. By clicking the button below, you consent to allow Oktopost to contact you about our products and services and to store the information submitted above to process your request. For more information, please see our Privacy Policy.

In January 2018, Facebook announced a dramatic change to its Newsfeed algorithm, transforming the way brands reach, engage, and grow their audience. This has led many B2B marketers to wonder: Is Facebook dead?

In an attempt to answer this question and unveil new content strategies to leverage the algorithm change, our Director of Marketing, Sapir Segal will join forces with Ethan Chernofsky, Director of Corporate Marketing at Similarweb for an insightful webinar, Decoding The Facebook Algorithm.

SimilarWeb’s market intelligence solutions provide customers with insights to help them understand, track and grow their digital market share. With SW insights businesses, agencies, marketers and analysts can benchmark performance against competitors, reveal competitors’ online strategy, discover new opportunities, identify emerging trends and understand consumer intent and journey. SimilarWeb has thousands of customers and works with some of the largest global brands including Google, L’Oreal, Airbnb and eBay. The company is spread across 7 global offices and includes over 350 employees.


Ethan Chernofsky

Ethan Chernofsky

Director of Corporate Marketing at Similarweb
Sapir Segal

Sapir Segal

Director of Marketing at Oktopost


  • How the Facebook Newsfeed algorithm works today
  • Oktopost's and SimilarWeb's findings on how these changes affect your practices
  • Actionable advice to win back your reach and generate leads on Facebook