Decoding the Facebook Algorithm: What's Happened, What Does it Mean for B2B Marketers, and What Could Happen Next?

In January 2018, Facebook announced a dramatic change to its Newsfeed algorithm, transforming the way brands reach, engage, and grow their audience. This has led many B2B marketers to wonder: Is Facebook dead?

In an attempt to answer this question and unveil new content strategies to leverage the algorithm change, our Director of Marketing, Sapir Segal will join forces with Ethan Chernofsky, Director of Corporate Marketing at Similarweb for an insightful webinar, Decoding The Facebook Algorithm.

Speakers

Ethan Chernofsky

Director of Corporate Marketing at Similarweb

Sapir Segal

Director of Marketing at Oktopost

Agenda

  • How the Facebook Newsfeed algorithm works today
  • Oktopost's and SimilarWeb's findings on how these changes affect your practices
  • Actionable advice to win back your reach and generate leads on Facebook