How to Develop a Strong Employer Brand on LinkedIn
No matter your field, one of the most important elements in your social media presence is finding ways to maximize the impact of your organization's employer brand to attract talented candidates. This can be accomplished through a number of traditional job platforms, but it's becoming increasingly important to leverage social media to spread the word about your company.
Today, we need to create an employer value proposition if we are to win talented candidates in a highly competitive market. We also need to showcase what our organization is all about across social media. But how do we do it right, especially in today's current climate?
In this webinar, "How to Develop a Strong Employer Brand on LinkedIn", we're going to walk through pointers on amplifying your employer brand across social media.
You'll discover:
- How to build an ideal employer value proposition
- Where social media fits into employer branding
- How marketing and HR can work together to strengthen the brand
Speakers
Ale Schlesinger
Social Media Manager, HiBob
Greg Mcloughlin
Senior Client Solutions Manager, LinkedIn
Jennifer Gutman
Director of Customer Marketing, Oktopost