Do More with Less: The Art of Repurposing Content

In this webinar, Andrew J. Coate, Senior Community & Content Manager at Kapost, discussed the art of repurposing content.

Content creation can feel like a monumental task, especially when presented with the challenges of minimal time and resources. Fortunately, a simple shift in approach can lead to tremendous results in the quantity of content created, but more importantly the quality of content created as well.

During the webinar, Andrew provided an overview of the Content Pillar Approach to content repurposing, a concept that turned one eBook into 269 distinct content assets. He'll provide insight into how to best reuse and repurpose content, including creative ideas, real life examples, and a few case studies with proven results.

Andrew has a passion for conversation, which has led him to serve as the digital voice of many organizations, ranging from indie bands to corporate brands. As a key part of Kapost's team, he enjoys writing about creating content more effectively (and tweeting hilarious GIFs!).


Andrew J. Coate

Andrew J. Coate



  • Reviewing Most Common Content Creation Challenges
  • The Content Pillar Approach to Content Creation
  • Case Studies of Success Using This Approach
  • Actionable Takeaways for Repurposing Content