What Does Employee Advocacy Bring to the Table for B2B Brands?
B2B customers don't purchase from brands, they purchase from people. It's no surprise that in such a digitally connected world, authentic human interaction is still necessary to foster a meaningful relationship with customers.
And B2B companies are paying attention.
The adoption of employee advocacy programs are on the rise, and employees sharing company content across social media provides immense benefits for B2B organizations.
In fact, having an advocacy program increases total social engagement for an account by at least 25%-40%.
But the benefits of employee advocacy don't stop there...
In this webinar, "What Does Employee Advocacy Bring to the Table for B2B Brands?", we uncovered key insights from Oktopost data on how advocacy made a difference for their customers in 2021.
We dove head-first into:
- Advocate behavior and commonly practiced sharing habits.
- Which social networks generate the most traffic and conversion from advocacy shares.
- The best social networks for earning the most engagement via employee advocacy.
What is employee advocacy?
Employee advocacy is when employees promote their company’s brand by sharing content through their personal social media channels. In B2B, authentic outreach enhances trust, reach, and engagement, particularly on platforms like LinkedIn.
How Oktopost powers employee advocacy
Oktopost makes it easy for B2B organizations to scale employee advocacy programs with confidence. The platform helps marketing teams curate shareable content, encourage participation, and track performance in real time. Employees get a simple way to post engaging content that reflects their voice, while marketing retains control over brand consistency.
Gamification features, leaderboards, and engagement analytics help boost internal participation and spotlight your top brand advocates. All of this integrates seamlessly with marketing automation and CRM systems, connecting advocacy efforts directly to business results.
With Oktopost, you can turn your team into a trusted extension of your brand, growing visibility, credibility, and influence across your target market.
Speakers
Jen Gutman
Director of CX Marketing, Oktopost