How to Use Employee Advocacy for Content Distribution
If content is king, employee advocacy is queen.
Because how can content reign if no one sees it?
Understanding how to distribute your brand's content effectively is crucial. Otherwise, your content will be sitting idle and become wasted potential, or worse, a recipe for missed opportunities.
In this webinar, we'll dissect one of the most powerful distribution channels available to any organization: their employees.
You'll learn:
- How to create an effective employee advocacy program that's effective in distributing your content.
- How you can engage your employees in your program, and transform them into active brand ambassadors.
- How employee advocacy can amplify your content's reach and impact in a way that's simple, intuitive, and incredibly powerful.
What is employee advocacy?
Employee advocacy is when employees promote their company's brand by sharing content through their personal social media channels. In B2B, authentic outreach enhances trust, reach, and engagement, particularly on platforms like LinkedIn.
How Oktopost powers employee advocacy
Oktopost makes it easy for B2B organizations to scale employee advocacy programs with confidence. The platform helps marketing teams curate shareable content, encourage participation, and track performance in real time. Employees get a simple way to post engaging content that reflects their voice, while marketing retains control over brand consistency.
Gamification features, leaderboards, and engagement analytics help boost internal participation and spotlight your top brand advocates. All of this integrates seamlessly with marketing automation and CRM systems, connecting advocacy efforts directly to business results.
With Oktopost, you can turn your team into a trusted extension of your brand, growing visibility, credibility, and influence across your target market.
Speakers
Jennifer Gutman
Director of Product & Customer Marketing