From the Experts: Managing an Employee Advocacy Program During Crisis

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During these crucial times, it's important to adapt and get creative. Your company's positioning and how you are portraying yourselves and your brand on social media have never been more relevant.

Are you already running an advocacy program and want to find out to keep it successful during a crisis? Or are you newer to the social space and looking to humanize your brand during these trying times? Join Jennifer Gutman, Director of Social Strategy at Oktopost, and Shanie Zimerman, Head of Strategic Partners as they breakdown the dos and don'ts of a successful advocacy program during a crisis.


  • What type of content should advocates be sharing during this time?
  • How can we make the messaging meaningful?
  • How can we engage advocates remotely?
  • How Employee Advocacy can unite remote teams?


Shanie Zimerman

Shanie Zimerman

Head of Strategic Partners, Oktopost
Jen Gutman

Jen Gutman

Director of Social Strategy, Oktopost