The 2008 financial crisis damaged the reputation of the financial services industry, which led to a lack of public trust. Following the crisis, many FS companies saw a decrease in the performance of corporate social media accounts as well as a decline in engagement with branded content.
Today, more and more financial services are embracing Employee Advocacy to humanize their corporate voice, amplify content reach and deliver greater marketing ROI. But their journey to success has not always been easy. Rigid regulations requiring tight social compliance policies have made it challenging for finance marketers to maximize the full potential of employee advocacy.
To see how finance marketers can succeed at this task, our Content Manager Nina Zoukelman teamed up with Andrew Davies, Director of Digital Marketing at Capco. These are the things they discussed:
Capco is a global management and technology consultancy dedicated to the financial services industry. Combining innovative thinking with domain expertise, the company provides business consulting, digital and transformational services. Capco helps its clients increase revenue, manage risk and regulatory change, reduce costs and enhance controls.