Employee Advocacy for Financial Services: What Are you Missing Out On?
The 2008 financial crisis damaged the reputation of the financial services industry, which led to a lack of public trust. Following the crisis, many FS companies saw a decrease in the performance of corporate social media accounts as well as a decline in engagement with branded content.
Today, more and more financial services are embracing Employee Advocacy to humanize their corporate voice, amplify content reach and deliver greater marketing ROI. But their journey to success has not always been easy. Rigid regulations requiring tight social compliance policies have made it challenging for finance marketers to maximize the full potential of employee advocacy.
To see how finance marketers can succeed at this task, our Content Manager Nina Zoukelman teamed up with Andrew Davies, Director of Digital Marketing at Capco. These are the things they discussed:
- Why should financial services invest in employee advocacy
- How to overcome industry-related barriers
- 6 steps to jumpstart your employee advocacy program
Capco is a global management and technology consultancy dedicated to the financial services industry. Combining innovative thinking with domain expertise, the company provides business consulting, digital and transformational services. Capco helps its clients increase revenue, manage risk and regulatory change, reduce costs, and enhance controls.
What is employee advocacy?
Employee advocacy is when employees promote their company’s brand by sharing content through their personal social media channels. In B2B, authentic outreach enhances trust, reach, and engagement, particularly on platforms like LinkedIn.
How Oktopost powers employee advocacy
Oktopost makes it easy for B2B organizations to scale employee advocacy programs with confidence. The platform helps marketing teams curate shareable content, encourage participation, and track performance in real time. Employees get a simple way to post engaging content that reflects their voice, while marketing retains control over brand consistency.
Gamification features, leaderboards, and engagement analytics help boost internal participation and spotlight your top brand advocates. All of this integrates seamlessly with marketing automation and CRM systems, connecting advocacy efforts directly to business results.
With Oktopost, you can turn your team into a trusted extension of your brand, growing visibility, credibility, and influence across your target market.
Speakers
Andrew Davies
Head of Digital Marketing, Capco