Employee Advocacy for Financial Services: What Are you Missing Out On?

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More and more financial services are embracing Employee Advocacy to humanize their corporate voice, amplify content reach and deliver greater marketing ROI. But their journey to success has not always been easy. Rigid regulations requiring tight social compliance policies have made it challenging for finance marketers to maximize the full potential of employee advocacy.

To see how finance marketers can succeed at this task, our Content Manager Nina Zoukelman teamed up with Andrew Davies, Director of Digital Marketing at Capco. These are the things they discussed:

  • Why should financial services invest in employee advocacy
  • How to overcome industry-related barriers
  • 6 steps to jumpstart your employee advocacy program


Andrew Davies

Andrew Davies

Director of Digital Marketing and Creative Services at Capco
Nina Zoukelman

Nina Zoukelman

Content Marketing Manager at Oktopost