More and more financial services are embracing Employee Advocacy to humanize their corporate voice, amplify content reach and deliver greater marketing ROI. But their journey to success has not always been easy. Rigid regulations requiring tight social compliance policies have made it challenging for finance marketers to maximize the full potential of employee advocacy.
To see how finance marketers can succeed at this task, our Content Manager Nina Zoukelman teamed up with Andrew Davies, Director of Digital Marketing at Capco. These are the things they discussed: