How employee advocacy brings the human back to B2B
Here's the truth: B2B buyers are people. (Shocking, right?) They don't want to be sold to, they want to be helped.
Employee advocacy isn't about asking employees to spam their networks with generic posts. It's about empowering them to share meaningful content, amplify your brand's voice, and build genuine connections with your audience.
Let's make B2B social less boring and turn your team into your biggest marketing asset to drive engagement and measurable results.
You'll learn:
- How Celonis built a winning employee advocacy program that connects brand awareness to business impact
- What types of content inspire employees to share, build credibility, and generate meaningful engagement
- Tips from a LinkedIn expert on how to position employees as industry thought leaders to humanize your brand
What is employee advocacy?
Employee advocacy is when employees promote their company's brand by sharing content through their personal social media channels. In B2B, authentic outreach enhances trust, reach, and engagement, particularly on platforms like LinkedIn.
How Oktopost powers employee advocacy
Oktopost makes it easy for B2B organizations to scale employee advocacy programs with confidence. The platform helps marketing teams curate shareable content, encourage participation, and track performance in real time. Employees get a simple way to post engaging content that reflects their voice, while marketing retains control over brand consistency.
Gamification features, leaderboards, and engagement analytics help boost internal participation and spotlight your top brand advocates. All of this integrates seamlessly with marketing automation and CRM systems, connecting advocacy efforts directly to business results. With Oktopost, you can turn your team into a trusted extension of your brand, growing visibility, credibility, and influence across your target market.
Speakers
Aneta Francis
Lead Client Solutions Manager - Global Strategic Accounts, LinkedIn