Mastering LinkedIn for Professional Success
Having a fully loaded LinkedIn presence as an executive can offer numerous benefits for both your personal and professional development, as well as for the organization you lead. Interestingly enough, LinkedIn was mentioned frequently within executive circles as the reason many organizations are bringing experts to help.
Join us for an interactive panel discussion, Unlocking Executive Excellence: Mastering LinkedIn for Professional Success with executive leadership from the professional finance arenas as they dive into the benefits of having a properly designed LinkedIn presence and how we can effectively leverage LinkedIn.
What is Social Media Management?
Social media management involves creating, publishing, and analyzing content across platforms to build brand awareness and foster engagement. In the B2B space, it also means aligning social efforts with broader marketing goals and revenue impact.
Oktopost's approach to B2B social media management
Oktopost is purpose-built to meet the complex needs of B2B marketing teams. It enables efficient planning and publishing with tools for content scheduling, approval workflows, and multi-profile management all while ensuring governance and compliance across teams and regions.
The platform also connects social media activities with your marketing automation and CRM systems, allowing you to measure the real business impact. Track engagement metrics, identify top-performing content, and understand how social interactions contribute to pipeline and revenue.
By providing B2B marketers with complete visibility and control, Oktopost enables teams to streamline operations, scale content, and directly tie social media to marketing performance.
Speakers
Barney O'Kelly
Head of Digital Marketing, AlixPartners
Alex Rumble
SVP Product Marketing & Corporate Communications, IFS