From visibility to revenue: turning your executive presence into pipeline
There's no debate: LinkedIn is the stage where B2B buying decisions are formed.
When executives share high-quality thought leadership on social, they don't just build a following. They become powerful brand advocates that lead industry conversations, build credibility, strengthen brand trust, and influence purchasing decisions long before a salesperson steps in.
Still, many organizations struggle to empower the authentic voices of their leaders on LinkedIn.
Posts happen sporadically, without structure or alignment, teams miss the mark when capturing the voices of their leadership, leaving untapped potential and missed opportunities to connect with target buyers on the table.
In this session, we'll take you inside how top B2B organizations build and scale authentic executive advocacy programs that turn your visibility on LinkedIn into measurable business impact.
You'll learn:
- How leadership visibility on LinkedIn drives GTM performance
- Why executive presence on LinkedIn has become a critical growth and pipeline driver
- Your role in enabling your team to deliver high quality thought leadership content on your behalf
- How to win over hidden buyers lurking on LinkedIn through sharing your expertise
- How to understand the impact of executive advocacy on the bottom line
Speakers
Ayana Gisser
Head of Communications, Amdocs
Colin Day
Managing Director - EMEA / VP Business Development