The gift of employee advocacy
How does your organization benefit from the gift of employee advocacy? It all starts with empowering your company's biggest asset: your employees!
Amanda Benour, Digital Director of Marketing at Everest Group, will be sharing practical tips on getting the most out of your employee advocacy program on this webinar, "The Gift of Employee Advocacy".
With employee advocacy being the new generation of B2B marketing, Amanda unwraps the gifts of employee advocacy.
She unveils how her own team:
- Grew a brand network size 10-fold
- Created the ability to assign dollars and closed revenue to employee advocacy
- Assisted in building deep business relationships across social media with stakeholders, decision-makers, prospects, and customers
What is employee advocacy?
Employee advocacy is when employees promote their company’s brand by sharing content through their personal social media channels. In B2B, authentic outreach enhances trust, reach, and engagement, particularly on platforms like LinkedIn.
How Oktopost powers employee advocacy
Oktopost makes it easy for B2B organizations to scale employee advocacy programs with confidence. The platform helps marketing teams curate shareable content, encourage participation, and track performance in real time. Employees get a simple way to post engaging content that reflects their voice, while marketing retains control over brand consistency.
Gamification features, leaderboards, and engagement analytics help boost internal participation and spotlight your top brand advocates. All of this integrates seamlessly with marketing automation and CRM systems, connecting advocacy efforts directly to business results.
With Oktopost, you can turn your team into a trusted extension of your brand, growing visibility, credibility, and influence across your target market.
Speakers
Jen Gutman
Director of CX Marketing, Oktopost