Breaking the Barriers: How Financial Services Are Taking Social Media to the Next Level

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With 98% of financial service companies adopting at least one social network, establishing a social media presence is only half the battle. The real challenges are: keeping up with trends, humanizing brand voice, and tying social media to business goals.

To offer some practical solutions, Nina Zoukelman will be joining two finance marketing experts, Colin Day, Former VP of Global Marketing Operations at FIS Global, and Ibby Hussain, Senior Account Executive at Vested, for a live webinar on how global financial services are growing their social media strategy.

FIS helps businesses and communities thrive by advancing the way the world pays, banks and invests, serving more than 20,000 clients and more than one million merchant locations in over 130 countries.

Vested is an integrated communications agency, merging deep financial and fintech expertise with creativity and results. Over the last 15 years, the agency has helped many financial brands to tackle their sales and marketing objectives through paid, owned, earned, and shared media campaigns.


  • How to adopt the right social media resources and workflows
  • How to build corporate thought leadership through social content
  • How to drive audience engagement and trust with employee advocacy
  • How to prevent and tackle a social media crisis
  • How to measure and understand your social media ROI


Nina Zoukelman

Nina Zoukelman

Content Marketing Manager, Oktopost
Colin Day

Colin Day

Managing Director, EMEA, Oktopost
Ibby Hussain

Ibby Hussain

Senior Account Executive, Vested