How Social Media Managers Can Fuel Sales
In today's digital landscape, social media has become a crucial platform for B2B brands to connect with their audience, build trust, nurture prospects, and ultimately drive conversions.
However, cutting through the noise and engaging target accounts can be challenging. How can B2B marketers leverage social media to truly resonate with their audience? What content strategy fuels the buyer journey? How can they quantify social's impact on the sales pipeline?
Join us for an insightful panel discussion with social media experts from leading B2B companies who will share their experiences and proven strategies for success.
You'll discover:
- How leading B2B companies are uniting social media and sales teams to drive results
- Tips for creating high-quality content tailored to each stage of the buyer journey
- How social media managers are attributing pipeline impact to social efforts
- Examples of successful social campaigns that generated leads and pipeline
What is social media management?
Social media management involves creating, publishing, and analyzing content across platforms to build brand awareness and foster engagement. In the B2B space, it also means aligning social efforts with broader marketing goals and revenue impact.
Oktopost's approach to B2B social media management Oktopost is purpose-built to meet the complex needs of B2B marketing teams. It enables efficient planning and publishing with tools for content scheduling, approval workflows, and multi-profile management all while ensuring governance and compliance across teams and regions.
The platform also connects social media activities with your marketing automation and CRM systems, allowing you to measure the real business impact. Track engagement metrics, identify top-performing content, and understand how social interactions contribute to pipeline and revenue.
By providing B2B marketers with complete visibility and control, Oktopost enables teams to streamline operations, scale content, and directly tie social media to marketing performance.
Speakers
Caitlin Doyle
Social Media Lead, Previously Demandbase