How Social Media Managers Can Fuel Sales

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In today's digital landscape, social media has become a crucial platform for B2B brands to connect with their audience, build trust, nurture prospects, and ultimately drive conversions.

However, cutting through the noise and engaging target accounts can be challenging. How can B2B marketers leverage social media to truly resonate with their audience? What content strategy fuels the buyer journey? How can they quantify social's impact on the sales pipeline?

Join us for an insightful panel discussion with social media experts from leading B2B companies who will share their experiences and proven strategies for success.

You'll discover:

  • How leading B2B companies are uniting social media and sales teams to drive results
  • Tips for creating high-quality content tailored to each stage of the buyer journey
  • How social media managers are attributing pipeline impact to social efforts
  • Examples of successful social campaigns that generated leads and pipeline


Caitlin Doyle

Caitlin Doyle

Social Media Lead, Previously Demandbase
Christina Le

Christina Le

Social Media and Communtiy Manager, OpenPhone