How to Build a Winning B2B Social Strategy

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A strong social presence that people want to be a part of and moves the needle isn't just luck, there's a strategic social media manager behind the scenes. In today's noisy, fast-paced world of B2B, a rock-solid social strategy is essential if you want to capture the attention of your audience and impact opportunities.

But where do you start when crafting that winning strategy? What are the key elements you need to include? And what should you keep in mind throughout the process? In our upcoming panel, "How to Build a Winning B2B Social Strategy," top B2B social media professionals will reveal their proven approach and answer your burning questions!

You'll learn:

  • How to develop an end-to-end social media strategy, from initial planning to execution
  • Tips for creating content that's compelling, tells your brand's story, and creates community
  • Which key metrics to track to measure your impact and optimize efforts


Meryoli Arias

Meryoli Arias

Senior Social Media & Community Manager
Jordan Tennenbaum

Jordan Tennenbaum

Social Media Manager - Growth