How to Build a Winning B2B Social Strategy
A strong social presence that people want to be a part of and moves the needle isn't just luck, there's a strategic social media manager behind the scenes. In today's noisy, fast-paced world of B2B, a rock-solid social strategy is essential if you want to capture the attention of your audience and impact opportunities.
But where do you start when crafting that winning strategy? What are the key elements you need to include? And what should you keep in mind throughout the process? In our upcoming panel, "How to Build a Winning B2B Social Strategy," top B2B social media professionals will reveal their proven approach and answer your burning questions!
You'll learn:
- How to develop an end-to-end social media strategy, from initial planning to execution
- Tips for creating content that's compelling, tells your brand's story, and creates community
- Which key metrics to track to measure your impact and optimize efforts
Why B2B marketers need to integrate social media with their tech stack
In the world of B2B marketing, social media is no longer just about likes and shares,it's a strategic channel that drives tangible business outcomes. Yet many organizations still treat social media as a siloed effort, disconnected from the rest of their marketing operations. That's a missed opportunity.
By integrating your social media platform with your marketing automation and broader tech stack, which includes CRM, email, lead scoring, and analytics, you gain complete visibility into how social engagement influences the buyer's journey. This connection enables marketing teams to track the actual impact of social content on lead generation, nurture flows, pipeline acceleration, and ultimately, revenue.
When appropriately integrated, social data becomes a valuable part of your attribution modeling. You can identify which campaigns, posts, or even advocates are driving high-intent traffic. This insight allows for smarter budget allocation, more personalized nurturing strategies, and more informed content planning.
You'll also be able to build a stronger closed-loop reporting system. Instead of guessing which social activities contribute to MQLs or SQLs, you'll have the data to prove it. That makes social media a measurable, ROI-driven component of your GTM strategy, not just a tool for brand awareness. In today's data-driven environment, B2B marketers need to connect every channel. Integrating your social platform with your tech stack isn't just about convenience,it's about turning engagement into tangible marketing success.
Summary: 4 reasons to integrate social with your tech stack Prove pipeline impact - See how social media drives MQLs, SQLs, and closed revenue.
Enhance attribution - Include social in multi-touch models to allocate spend better.
Boost personalization - Use engagement insights to tailor, nurture, and outreach.
Close the reporting loop - Track the whole journey from social interaction to deal won.
Speakers
Meryoli Arias
Senior Social Media & Community Manager