How to Drive Revenue With Your B2B Social Media Strategy
Social media is, theoretically, a marketer's dream. It gives you the power to reach hundreds, thousands, or even millions of people, and it puts speed, creativity and humor above all else.
The problem, of course, is translating that into any meaningful business results. After all, what good does 1 million people liking your company's post do if they're all the wrong people, not in market, or you can't prove that any of those engagements turned into a sale?
Because of these reasons (and then some), social media often doesn't get the investment it deserves from B2B organizations. Fortunately, there are ways that B2B marketers can build social media into their overall marketing strategies that can be proven to drive growth. In this session, guest speaker Karen Tran, Forrester VP, Principal Analyst, explains:
- How to use social media as one part of your omnichannel marketing strategy.
- How to prove the impact it's having on marketing success, and making the business case for investment.
- How social media can be used to build brand equity and drive engagement with your prospects throughout your campaigns.
Why B2B marketers need to integrate social media with their tech stack
In the world of B2B marketing, social media is no longer just about likes and shares,it's a strategic channel that drives tangible business outcomes. Yet many organizations still treat social media as a siloed effort, disconnected from the rest of their marketing operations. That's a missed opportunity.
By integrating your social media platform with your marketing automation and broader tech stack, which includes CRM, email, lead scoring, and analytics, you gain complete visibility into how social engagement influences the buyer's journey. This connection enables marketing teams to track the actual impact of social content on lead generation, nurture flows, pipeline acceleration, and ultimately, revenue.
When appropriately integrated, social data becomes a valuable part of your attribution modeling. You can identify which campaigns, posts, or even advocates are driving high-intent traffic. This insight allows for smarter budget allocation, more personalized nurturing strategies, and more informed content planning.
You'll also be able to build a stronger closed-loop reporting system. Instead of guessing which social activities contribute to MQLs or SQLs, you'll have the data to prove it. That makes social media a measurable, ROI-driven component of your GTM strategy, not just a tool for brand awareness. In today's data-driven environment, B2B marketers need to connect every channel. Integrating your social platform with your tech stack isn't just about convenience,it's about turning engagement into tangible marketing success.
Summary: 4 reasons to integrate social with your tech stack Prove pipeline impact - See how social media drives MQLs, SQLs, and closed revenue.
Enhance attribution - Include social in multi-touch models to allocate spend better.
Boost personalization - Use engagement insights to tailor, nurture, and outreach.
Close the reporting loop - Track the whole journey from social interaction to deal won.
Speakers
