Reporting with Confidence: How to Measure B2B Social

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Social media managers don't have it easy.

You're expected to be an expert on everything from creating content, increasing engagement, expanding reach, and more! If that's not enough, you are also responsible for defining KPIs and reporting, to show the true ROI of social up the chain.

But how do you go about doing that?

Jessica Skarzynski, Social Media Manager at Benefitfocus, will be sharing the reports she has built over the last year to prove the value of social media on our upcoming webinar "Reporting with Confidence: How to Measure B2B Social" on Thursday, August 25th, 5pm BST/12pm EST.

Social media managers are expected to know all the social media metrics inside and out, register to learn how Jessica measures social media with confidence.

She'll uncover how her team:

  • Built custom reports and which metrics are a must-have

  • Interprets social data to make informed decisions that ensure continued social media success


Jen Gutman

Jen Gutman

Director of CX Marketing, Oktopost
Jessica Skarzynski

Jessica Skarzynski

Social Media Manager at Benefitfocus