How to confidently measure the impact of B2B social media
From managing a social media calendar to creating engaging content and building a strong community, social media managers handle it all.
On top of these everyday activities, marketing leaders often require social media managers to justify their strategy and tie each of their campaigns to revenue.
To accomplish this task, you need to understand how to report on your strategy, identify key metrics, and use the results to continue creating content that resonates with your audience.
Why B2B marketers need to integrate social media with their tech stack
In the world of B2B marketing, social media is no longer just about likes and shares; it's a strategic channel that drives tangible business outcomes. Yet many organizations still treat social media as a siloed effort, disconnected from the rest of their marketing operations. That's a missed opportunity.
By integrating your social media platform with your marketing automation and broader tech stack, which includes CRM, email, lead scoring, and analytics, you gain complete visibility into how social engagement influences the buyer's journey. This connection enables marketing teams to track the actual impact of social content on lead generation, nurture flows, pipeline acceleration, and ultimately, revenue.
When appropriately integrated, social data becomes a valuable part of your attribution modeling. You can identify which campaigns, posts, or even advocates are driving high-intent traffic. This insight allows for smarter budget allocation, more personalized nurturing strategies, and more informed content planning.
You'll also be able to build a stronger closed-loop reporting system. Instead of guessing which social activities contribute to MQLs or SQLs, you'll have the data to prove it. That makes social media a measurable, ROI-driven component of your GTM strategy, not just a tool for brand awareness. In today's data-driven environment, B2B marketers need to connect every channel. Integrating your social platform with your tech stack isn't just about convenience; it's about turning engagement into tangible marketing success.
Summary: 4 reasons to integrate social with your tech stack Prove pipeline impact - See how social media drives MQLs, SQLs, and closed revenue.
Enhance attribution - Include social in multi-touch models to allocate spend better.
Boost personalization - Use engagement insights to tailor, nurture, and outreach.
Close the reporting loop - Track the whole journey from social interaction to deal won.
In this webinar, you'll build your confidence in reporting on your organic strategy and learn:
- Which metrics to focus on when measuring your organic social performance
- How to use your results to inform and improve your content strategy
- How to present your results to marketing leaders and prove the impact of your social efforts on business outcomes
- How to navigate changing algorithms when analyzing your results
Speakers
Anna Pickard
Social Media Team Lead, Boomi