How to Confidently Measure the Impact of B2B Social Media

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From managing a social media calendar to creating engaging content and building a strong community, social media managers handle it all.

On top of these everyday activities, marketing leaders often require social media managers to justify their strategy and tie each of their campaigns to revenue.

To accomplish this task, you need to understand how to report on your strategy, identify key metrics, and use the results to continue creating content that resonates with your audience.

In this webinar, you'll build your confidence in reporting on your organic strategy and learn:

  • Which metrics to focus on when measuring your organic social performance
  • How to use your results to inform and improve your content strategy
  • How to present your results to marketing leaders and prove the impact of your social efforts on business outcomes
  • How to navigate changing algorithms when analyzing your results


Anna Pickard

Anna Pickard

Social Media Team Lead, Boomi
Genevieve Davis

Genevieve Davis

Digital Marketing Senior Analyst, Capco