How leading law firms build trust on social
The webinar will take place on February 3, 2026, 11:00AM EST | 4:00PM GMT. We will send you a reminder an hour before it begins.
In the legal industry, trust is built through people. Clients, recruits, and referrers don't just evaluate firms; they evaluate the lawyers behind them. As a result, many law firms are under growing pressure to increase visibility on platforms like LinkedIn, while still protecting reputation, compliance, and professional standards.
Employee advocacy can be a powerful lever for trust and credibility in legal marketing, but only when it's done with the right structure, guardrails, and governance.
In this session, you'll get a behind-the-scenes look at how leading law firms are enabling associates and partners to be active on social media without increasing risk, review cycles, or brand inconsistency. You'll hear directly from BDMC leaders who are building advocacy programs that balance visibility with control, and turning caution into confidence.
You'll learn:
- Why employee advocacy matters in legal, and where firms should be cautious
- How leading firms train and guide associates and partners to participate safely
- What a compliant, scalable content creation and approval process looks like
- Common internal hurdles (and how firms are addressing resistance)
- When to prioritize associate advocacy vs. partner advocacy, and why the distinction matters
Speakers
Karen Snell
Chief Business Development & Marketing Officer, Kennedys