Home » Webinars » Deep Dive Into Oktopost’s New Employee Advocacy App
ON-DEMAND WEBINAR
Deep Dive Into Oktopost’s New Employee Advocacy App
9 minutes
2 speakers
Recorded August 06, 2018
Transcript
Who is speaking
Sapir Segal
Eyal Aviv
Webinar overview
Oktopost’s Sapir Segal and Eyal Aviv walk through the redesigned Employee Advocacy app (version 2.0), covering the refreshed interface, topic-based content discovery, the enhanced Automagic scheduling button, updated Facebook sharing workflow, and new post-level analytics for advocates and program admins.
Advocates can now connect multiple profiles per network (including a personal and a professional LinkedIn profile) to target different audiences with the right content.
Topic selection lets advocates personalize their content board to the subjects they care about most, making content discovery faster and more relevant.
The enhanced Automagic scheduling button now factors in message expiration, an advocate’s sharing frequency, and optimal engagement timing, rather than picking a random time.
New post-level analytics let advocates see impressions, clicks, and conversions for each individual post, not just aggregated totals, so they can see what’s actually working.
Your speakers
Sapir Segal
Director of Marketing, Oktopost
Sapir Segal is Product Marketing Team Lead at Similarweb, based in Tel Aviv, and previously worked at Fiverr. With over 10 years in tech startups and enterprises, she builds go-to-market strategies for global markets and scales both product-led and sales-led growth motions.
Eyal Aviv
Customer Success Manager, Oktopost
Eyal Aviv is an Enterprise Account Manager at Riskified, based in Israel, specializing in B2B enterprise roles that combine sales and support. He previously worked as a Customer Success Manager, drawing on an interdisciplinary business and academic background to uncover key strategic insights from data.
Can advocates connect more than one profile on the same social network?
Yes — the new app lets advocates connect multiple profiles per network, including Facebook and LinkedIn company pages, which is useful for cases like having both a professional and a personal LinkedIn profile that reach different audiences.
How does the new Automagic scheduling feature decide when to post?
It automatically factors in the message's expiration date, the advocate's own sharing frequency, and the optimal time for audience engagement, rather than picking a random time as the previous version did.
What changed with sharing to Facebook from the app?
Due to changes in Facebook's API, advocates are now redirected to a Facebook share dialog and must be logged in at the time of sharing; posts to Facebook can only be shared immediately rather than scheduled, and must be shared to the advocate's own timeline for Oktopost to populate analytics.
What analytics can advocates see about their own shares?
Advocates can now view post-level analytics for each individual share, including impressions, clicks, and conversions, rather than only aggregated totals, helping them understand which networks, days, and times work best for them.
