How Oktopost Increased Conversions from Social by 266%
Reaching new audiences and starting conversations is harder than ever. As B2B marketers, we know that the keys to the connections we want to make are often in the hands of our colleagues - and cannot be reached by corporate channels alone.
At Oktopost we help marketing teams tap into the power of Employee Advocacy every day and in Q1, we decided to perform an experiment and take our own advice!
Tune in to hear Olivia Messina, Social Media & Community Manager and Whitney Blankenship, Senior Content Marketing Manager at Oktopost share what we did, why we did it, and how it helped us achieve results even higher than we expected.
You'll come away with a clear set of actions to help you supercharge your employee advocacy results - and have some fun along the way!
What is Social Media Management?
Social media management involves creating, publishing, and analyzing content across platforms to build brand awareness and foster engagement. In the B2B space, it also means aligning social efforts with broader marketing goals and revenue impact.
Oktopost's approach to B2B social media management
Oktopost is purpose-built to meet the complex needs of B2B marketing teams. It enables efficient planning and publishing with tools for content scheduling, approval workflows, and multi-profile management all while ensuring governance and compliance across teams and regions.
The platform also connects social media activities with your marketing automation and CRM systems, allowing you to measure the real business impact. Track engagement metrics, identify top-performing content, and understand how social interactions contribute to pipeline and revenue.
By providing B2B marketers with complete visibility and control, Oktopost enables teams to streamline operations, scale content, and directly tie social media to marketing performance.
Speakers
Olivia Messina
Social Media and Community Manager, Oktopost