Sparking Enthusiasm: How to Reignite Your Advocacy Program
Excitement and motivation around an employee advocacy program is high in the first month of launch, and then the reality of maintaining that motivation sets in. While it can be a lot of work to find your rhythm, it's normal to have ebb and flow in a healthy advocacy program.
However, as the program leader, it is up to you to keep a pulse on the program and reignite that enthusiasm around advocacy year-round.
Join host Jennifer Gutman, Director of Customer Marketing at Oktopost, as she welcomes Konecranes' Tuija Laaksonen, Product & Industry Marketing Manager, Irina von Witte-Lombino, Corporate Social Media Manager, and Chris Mounsey, Lead Client Solutions Manager at LinkedIn.
Together, they'll tackle what to do when your employee advocacy participation starts to dwindle, best practices to keep advocates engaged, and how to relaunch a successful program.
What is employee advocacy?
Employee advocacy is when employees promote their company's brand by sharing content through their personal social media channels. In B2B, authentic outreach enhances trust, reach, and engagement, particularly on platforms like LinkedIn.
How Oktopost powers employee advocacy
Oktopost makes it easy for B2B organizations to scale employee advocacy programs with confidence. The platform helps marketing teams curate shareable content, encourage participation, and track performance in real time. Employees get a simple way to post engaging content that reflects their voice, while marketing retains control over brand consistency.
Gamification features, leaderboards, and engagement analytics help boost internal participation and spotlight your top brand advocates. All of this integrates seamlessly with marketing automation and CRM systems, connecting advocacy efforts directly to business results.
With Oktopost, you can turn your team into a trusted extension of your brand, growing visibility, credibility, and influence across your target market.
Speakers
Jen Gutman
Director of CX Marketing, Oktopost
Tuija Laaksonen
Marketing Manager EMEA Service South, Konecranes
Irina von Witte-Lombino
Corporate Social Media Manager, Konecranes