How to confidently scale your executive advocacy strategy
The webinar will take place on August 20, 2025, 3:00 pm UTC. We will send you a reminder an hour before it begins.
Your C-suite has the loudest voice in the room, but only if they use it.
Executive advocacy is one of the most powerful, credibility-building strategies a company can invest in. When your executives speak up on social, people listen. But getting them to post and overcome (common) skepticism is easier said than done.
This is where you come in.
Join us for a behind-the-scenes look at how to launch, manage, and scale an executive advocacy strategy that delivers real business impact. You'll hear from both sides: a B2B social media expert driving the work day-to-day, and a marketing leader who's now championing advocacy at the leadership level.
You'll learn:
- What actually gets executive buy-in and how to earn it without a senior title
- How to manage multiple executive voices without losing authenticity
- Where AI fits in (and where it doesn't) when scaling executive content
- How to prove the value and impact of executive advocacy to leadership
- What marketing leaders really want to see from social media teams
Whether you're trying to get your execs to post something or looking to scale an entire program, this session will give you the clarity, confidence, and tactics to make it happen.
Plus: Get our new executive advocacy guide delivered straight to your inbox after the webinar.
Speakers
Jordan Tennenbaum
Head of Social Media, Talkdesk