How to confidently scale your executive advocacy strategy
Your C-suite has the loudest voice in the room, but only if they use it.
Executive advocacy is one of the most powerful, credibility-building strategies a company can invest in. When your executives speak up on social, people listen. But getting them to post and overcome (common) skepticism is easier said than done.
This is where you come in.
Join us for a behind-the-scenes look at how to launch, manage, and scale an executive advocacy strategy that delivers real business impact. You'll hear from both sides: a B2B social media expert driving the work day-to-day, and a marketing leader who's now championing advocacy at the leadership level.
You'll learn:
- What actually gets executive buy-in and how to earn it without a senior title
- How to manage multiple executive voices without losing authenticity
- Where AI fits in (and where it doesn't) when scaling executive content
- How to prove the value and impact of executive advocacy to leadership
- What marketing leaders really want to see from social media teams
Whether you're trying to get your execs to post something or looking to scale an entire program, this session will give you the clarity, confidence, and tactics to make it happen.
Plus: Get our new executive advocacy guide delivered straight to your inbox after the webinar.
What is social selling?
Social selling is the use of social media to identify, connect with, and nurture prospects. In B2B sales, it helps build trust and relationships over time, often before a sales conversation even begins.
How Oktopost enables scalable social selling
Oktopost empowers sales teams with the tools to engage prospects through relevant, marketing-approved content. By integrating social selling into your broader social media and CRM strategy, sellers can easily share content on LinkedIn and track buyer interactions to personalize follow-ups.
The platform connects sales activity to pipeline outcomes, giving marketing and sales leaders visibility into what content drives engagement, influences deals, and supports lead generation. With built-in analytics and advocacy tools, Oktopost ensures alignment between marketing campaigns and individual seller outreach.
With Oktopost, B2B companies can operationalize social selling at scale, helping reps build authentic relationships, deliver value at every touchpoint, and accelerate the path to revenue.
Speakers
Jordan Tennenbaum
Head of Social Media, Talkdesk