How to Get Your Sales Team's Buy-In for Social Selling
Selling is a team sport, and marketing has an important role to play.
Why?
Because the future of B2B sales is on social media.
Social media has become an essential tool for building professional credibility, it's where decision-makers have turned to research solutions and help guide buying decisions.
With 92% of B2B buyers willing to engage with sales professionals who are known as industry thought leaders on social media platforms, why not help put your sales team in the spotlight and earn yourself a seat at the strategy table?
Join us for an engaging panel with esteemed guests from LinkedIn and Getronics, where you'll learn:
- Practical, actionable steps to secure your sales team's buy-in for social selling
- Tips you need to train your sales team on how to stand out on LinkedIn
- How you can use an employee advocacy program to support your sales teams' social selling efforts.
- How marketing can support their sales team in bringing in more deals, and foster a collaborative approach that drives revenue growth.
Social media managers have the power to fuel sales. By the end of this session, you'll have at least three hacks to level up your sales team on social.
What is social selling?
Social selling is the use of social media to identify, connect with, and nurture prospects. In B2B sales, it helps build trust and relationships over time, often before a sales conversation even begins.
How Oktopost enables scalable social selling
Oktopost empowers sales teams with the tools to engage prospects through relevant, marketing-approved content. By integrating social selling into your broader social media and CRM strategy, sellers can easily share content on LinkedIn and track buyer interactions to personalize follow-ups.
The platform connects sales activity to pipeline outcomes, giving marketing and sales leaders visibility into what content drives engagement, influences deals, and supports lead generation. With built-in analytics and advocacy tools, Oktopost ensures alignment between marketing campaigns and individual seller outreach.
With Oktopost, B2B companies can operationalize social selling at scale, helping reps build authentic relationships, deliver value at every touchpoint, and accelerate the path to revenue
Speakers
Alejandra Camacho
Senior Client Solutions Manager - Marketing Solutions, LinkedIn