Radically Transparent: The Silent Killer of Pipeline
Every minute, B2B marketers are gaining priceless information about their buyers. But with so much information and technology coming at us from every direction, it can be hard to know which data points are relevant to drive revenue. Could we, the marketers, be the silent killer of the pipeline?! We very well could be. With data driving each decision we make, ultimately collecting and understanding the right data is critical to keeping a strong pipeline alive. But which kind of data? How much of it? And where should we be gathering it?
In our upcoming webinar, "The Silent Killer of Pipeline" we will find the culprit of what's murdering pipeline with the help of Shaun Ma, Director of Strategic Advisory at MarketOne and Kenda MacDonald, CEO of Automation Ninjas. Together, they will join me to discuss:
- How data is being leveraged and actioned
- Which data marketers should consider to strengthen pipeline
- Balancing quantitative vs. qualitative data
Speakers
Jen Gutman
Director of Social Strategy, Oktopost
Shaun Ma
Global Director of Strategic Services, MarketOne International