Radically Transparent: The Silent Killer of Pipeline

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Every minute, B2B marketers are gaining priceless information about their buyers. But with so much information and technology coming at us from every direction, it can be hard to know which data points are relevant to drive revenue. Could we, the marketers, be the silent killer of the pipeline?! We very well could be. With data driving each decision we make, ultimately collecting and understanding the right data is critical to keeping a strong pipeline alive. But which kind of data? How much of it? And where should we be gathering it?

In our upcoming webinar, "The Silent Killer of Pipeline" we will find the culprit of what's murdering pipeline with the help of Shaun Ma, Director of Strategic Advisory at MarketOne and Kenda MacDonald, CEO of Automation Ninjas. Together, they will join me to discuss:

  • How data is being leveraged and actioned
  • Which data marketers should consider to strengthen pipeline
  • Balancing quantitative vs. qualitative data

Join us on Thursday, June 24th at 12pm EST for the deep-dive, and if you can't make it live, register anyway to receive the recording!


Jen Gutman

Jen Gutman

Director of Social Strategy, Oktopost
Shaun Ma

Shaun Ma

Global Director of Strategic Services, MarketOne International
Kenda MacDonald

Kenda MacDonald

CEO, Marketing Automation Ninjas

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