From the Experts: What You Need to Know About Social Demand Gen

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As B2B marketers, we're all familiar with the importance of demand generation and social media. But when we combine the two together, we're opening a whole new world of data-backed intelligence that can help us develop stronger and more effective strategies to communicate and engage with the individuals researching our brand.

Join Shanie Zimerman, Head of Strategic Partners at Oktopost, Jen Gutman, Director of Social Strategy at Oktopost, and our guest Weeb Cnossen, Head of Global Demand Generation at Anodot, to learn everything you need to know about social demand generation. These experts will help us breakdown social demand gen to better understand:

  • The importance of social media in the B2B buyer's journey
  • Social media for lead generation
  • Social media for lead nurturing
  • How to set yourselves up for success on social


Shanie Zimerman

Shanie Zimerman

Head of Strategic Partners, Oktopost
Jen Gutman

Jen Gutman

Director of Social Strategy, Oktopost
Weeb Cnossen

Weeb Cnossen

Director of Global Demand Generation, Anodot

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