Achieving Social Media Success Through Social Employee Advocacy

The majority of brands today aren't utilizing their biggest marketing asset: their employees. In the past few years, employee advocacy has become quite the buzzword in the marketing world, and many companies are scrambling to implement an advocacy program without understanding some core concepts that make a program successful.


Samson Kovacs

Samson Kovacs



  • Put faith in your employees so that they can act as agents on behalf of your business.
  • Help employees attain industry thought leadership status.
  • Provide current and potential customers with real, meaningful interaction.

After following these steps to increase your advocacy efforts, you will have an engaged workforce that is respected as thought leaders within your industry.