How to Demonstrate Social Media's Impact on the Bottom Line

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The social posts you see in your feed are a small fraction of the work of social media marketers.

They are the digital voice of the company, balancing strategy and content creation for multiple networks, community management, interacting directly with customers and prospects, and are somehow begging for a seat at the table.

In most B2B organizations, social media is seen as a nice to have rather than a necessity. Because of this, the social function often sits in a silo.

The challenge this brings? It becomes increasingly hard for social media marketers to demonstrate the value of their work and the clear connection to revenue.

In this webinar, Alex Noble, The Head of Social Media at The Bank of London, will uncover how social media professionals can set KPIs to tie their activities to the bottom line and the best practices and strategies to get you there!

You will discover:

  • How to facilitate conversations with stakeholders to gain their buy-in
  • How to set KPIs and tie them to business goals
  • Social media content best practices for driving results


Alex Noble

Alex Noble

Head of Social Media at Bank of London
Olivia Messina

Olivia Messina

Social Media and Community Manager, Oktopost