How to Demonstrate Social Media's Impact on the Bottom Line
The social posts you see in your feed are a small fraction of the work of social media marketers.
They are the digital voice of the company, balancing strategy and content creation for multiple networks, community management, interacting directly with customers and prospects, and are somehow begging for a seat at the table.
In most B2B organizations, social media is seen as a nice to have rather than a necessity. Because of this, the social function often sits in a silo.
The challenge this brings? It becomes increasingly hard for social media marketers to demonstrate the value of their work and the clear connection to revenue.
In this webinar, Alex Noble, The Head of Social Media at The Bank of London, will uncover how social media professionals can set KPIs to tie their activities to the bottom line and the best practices and strategies to get you there!
You will discover:
- How to facilitate conversations with stakeholders to gain their buy-in
- How to set KPIs and tie them to business goals
- Social media content best practices for driving results
What is social media management?
Social media management involves creating, publishing, and analyzing content across platforms to build brand awareness and foster engagement. In the B2B space, it also means aligning social efforts with broader marketing goals and revenue impact.
Oktopost's approach to B2B social media management Oktopost is purpose-built to meet the complex needs of B2B marketing teams. It enables efficient planning and publishing with tools for content scheduling, approval workflows, and multi-profile management all while ensuring governance and compliance across teams and regions.
The platform also connects social media activities with your marketing automation and CRM systems, allowing you to measure the real business impact. Track engagement metrics, identify top-performing content, and understand how social interactions contribute to pipeline and revenue.
By providing B2B marketers with complete visibility and control, Oktopost enables teams to streamline operations, scale content, and directly tie social media to marketing performance.
Speakers
Alex Noble
Head of Social Media at Bank of London