How to Build a Strong B2B Brand Presence on Social Media
Newsflash: B2B marketing is all about social.
Research shows B2B buyers are replacing conversations with sales reps by independently researching solutions on social media. On LinkedIn alone, there are one billion active users, 80% of which hold decision-making roles.
Since social media is now the core of any B2B marketing strategy, it's essential to find your brand's unique identity to stop the scroll, keep your brand top of mind, and stand out in the social feed.
The good news is that building a strong brand on social media is a strategic effort that's attainable with the right strategy. In our upcoming panel, expert B2B social media professionals will share their secrets for building an engaging and impactful social media presence.
You'll learn:
- The essential components that make up a solid and recognizable brand on social media
- How to choose the right tone of voice that keeps your audience hooked to your brand
- Why building a thriving community is vital for your brand's success, and how you can create an engaged audience
- The key metrics you should track to assess the strength of your social media presence
What is social media management?
Social media management involves creating, publishing, and analyzing content across platforms to build brand awareness and foster engagement. In the B2B space, it also means aligning social efforts with broader marketing goals and revenue impact.
Oktopost's approach to B2B social media management
Oktopost is purpose-built to meet the complex needs of B2B marketing teams. It enables efficient planning and publishing with tools for content scheduling, approval workflows, and multi-profile management all while ensuring governance and compliance across teams and regions.
The platform also connects social media activities with your marketing automation and CRM systems, allowing you to measure the real business impact. Track engagement metrics, identify top-performing content, and understand how social interactions contribute to pipeline and revenue.
By providing B2B marketers with complete visibility and control, Oktopost enables teams to streamline operations, scale content, and directly tie social media to marketing performance.
Speakers
Reece Callaway
Social Media Strategist and Content Operations Lead, HubSpot