How to Build a Strong B2B Brand Presence on Social Media
Newsflash: B2B marketing is all about social.
Research shows B2B buyers are replacing conversations with sales reps by independently researching solutions on social media. On LinkedIn alone, there are one billion active users, 80% of which hold decision-making roles.
Since social media is now the core of any B2B marketing strategy, it's essential to find your brand's unique identity to stop the scroll, keep your brand top of mind, and stand out in the social feed.
The good news is that building a strong brand on social media is a strategic effort that's attainable with the right strategy. In our upcoming panel, expert B2B social media professionals will share their secrets for building an engaging and impactful social media presence.
You'll learn:
- The essential components that make up a solid and recognizable brand on social media
- How to choose the right tone of voice that keeps your audience hooked to your brand
- Why building a thriving community is vital for your brand's success, and how you can create an engaged audience
- The key metrics you should track to assess the strength of your social media presence
Speakers
Reece Callaway
Social Media Strategist and Content Operations Lead, HubSpot