Webinar
TechTalks Live: Creating Brand Trust in Emerging Technology
Oktopost and CopyHouse have joined forces for the first TechTalk panel of 2024, diving deep into the art and science of building consumer trust in the fast-evolving landscape of emerging technologies.
What you should expect:
- Expert Insights: Hear from a panel of seasoned marketing experts and tech visionaries who have successfully navigated the trust-building journey in emerging tech sectors.
- Latest Trends and Strategies: Learn about the latest trends in technology marketing and gain insights into effective strategies that can help build and sustain trust in new tech products and services.
- Practical Takeaways: Equip yourself with practical tips, tools, and actionable strategies that you can apply to your marketing initiatives to win and retain consumer trust.
Key topics:
- Why building trust is so important for emerging and new technologies.
- The role of transparency in building brand trust.
- Leveraging storytelling to make emerging technologies relatable and trustworthy.
- The impact of thought leadership in establishing credibility.
- Navigating the challenges of consumer skepticism and regulatory landscapes.
- Utilizing data and customer feedback to enhance trustworthiness in marketing campaigns.
Speakers
Colin Day
Managing Director, EMEA, Oktopost
Andrew Davies
Head of Digital Marketing, Capco
Dominic Yacoubian
VP, Head of Digital Marketing EMEA for AllianceBernstein