The Anatomy of a LinkedIn Showcase Page
We put on a very special Oktopost Customer-Hosted Webinar, The Anatomy of a Showcase Page. The webinar was led by social media thought leader and founder of LinkedIn to Business, Viveka von Rosen.
LinkedIn giveth and LinkedIn taketh away. The network recently retired the Products and Services tabs in Company Pages, which caused a bit of an uproar among marketing and social media experts. However, it introduced a new feature, called Showcase Pages, in its place.
Despite this incredibly important change, it has been difficult to find helpful information that explains how to capitalize on Showcase Pages. Have no fear, Viveka is here! By tapping into the wealth of knowledge that she's accumulated over the years, Viveka discussed, in detail, how to create and manage the perfect Showcase Page.
Linked Into Business is a digital sales service provider that performs content strategy for sales, personal branding makeovers, and social selling training. Linked Into Business is passionate about a diverse workforce, a culture of collaboration, and a mindset of disruption for the sake of creating results. The company founder, Viveka von Rosen is an award-winning author, speaker, and influencer sought out by some of the biggest brands.
Agenda
- Elevate Your Brand
- Showcase Your Unique Selling Proposition
- Share the Right Content With the Right Audience
- Create a Personal Brand and Voice
Watch this amazing webinar, and learn how to create and emphasize your brand with Showcase Pages!
What is Social Media Management?
Social media management involves creating, publishing, and analyzing content across platforms to build brand awareness and foster engagement. In the B2B space, it also means aligning social efforts with broader marketing goals and revenue impact.
Oktopost's approach to B2B social media management
Oktopost is purpose-built to meet the complex needs of B2B marketing teams. It enables efficient planning and publishing with tools for content scheduling, approval workflows, and multi-profile management all while ensuring governance and compliance across teams and regions.
The platform also connects social media activities with your marketing automation and CRM systems, allowing you to measure the real business impact. Track engagement metrics, identify top-performing content, and understand how social interactions contribute to pipeline and revenue.
By providing B2B marketers with complete visibility and control, Oktopost enables teams to streamline operations, scale content, and directly tie social media to marketing performance.
Speakers
