How Incomplete & Inaccurate Data is Hurting B2B Marketers
The Engagement Economy is all about creating personalized conversations with your audience. To have the right conversations, you need to have the right data. If you don't understand your buyers and their online journeys, how can you possibly engage with them in a meaningful way?
Join Oktopost and Synthio as we discuss, The Fatal Flaw of the Engagement Economy: How Incomplete & Inaccurate Data is Hurting B2B Marketers.
Synthio helps global B2B brands improve performance and sales conversion rates by keeping their contact data clean and useful. Utilizing Synthio's contact management platform, with data health analysis and self-service functionalities, companies can build, refresh, cleanse, and append data sets on the fly. The data then is continuously maintained to ensure integrity. Synthio's contact-centric approach helps its clients capture more precise insights about their contacts and recover more lost contacts to grow their marketing reach. The company's global database provides the largest volume of B2B contacts, ensuring enterprise organizations can depend on a single source of data for international growth. The Synthio platform drives improved outcomes for B2B sales and marketers who now can continuously maintain and expand their vital contact information.
What is social listening?
Social listening is the process of monitoring conversations across social media to understand what customers, prospects, and competitors are saying. For B2B companies, it’s a strategic way to gather feedback, track sentiment, and stay ahead of market shifts.
Social listening with Oktopost
Oktopost brings advanced social listening to B2B teams so you can track relevant keywords, brand mentions, competitor activity, and emerging trends across all major platforms. By listening to what matters, you can uncover customer needs, identify opportunities, and protect your brand’s reputation. This functionality is seamlessly integrated with Oktopost’s broader social media management platform, allowing marketing, sales, and support teams to act on insights in real-time. Whether it’s responding to customer feedback, gathering competitive intelligence, or adapting messaging based on market sentiment, Oktopost equips your team to make smarter, faster decisions.
Social listening isn’t just about monitoring—it’s about strategy. Oktopost turns data into context, enabling B2B organizations to stay informed, responsive, and customer-focused.
Speakers
Sapir Segal
Director of Marketing, Oktopost