How Incomplete & Inaccurate Data is Hurting B2B Marketers

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The Engagement Economy is all about creating personalized conversations with your audience. To have the right conversations, you need to have the right data. If you don’t understand your buyers and their online journeys, how can you possibly engage with them in a meaningful way?

Join Oktopost and Synthio as we discuss, The Fatal Flaw of the Engagement Economy: How Incomplete & Inaccurate Data is Hurting B2B Marketers

Speakers

Jamie Walker

Jamie Walker

Director of Marketing at Synthio
Sapir Segal

Sapir Segal

Director of Marketing at Oktopost

Agenda

  • How to tie data back to your lead workflows
  • The crucial role of behavioral data in reaching your audience
  • How to utilize social data for deeper segmentation
  • Best practices for attributing leads and opportunities to social media