The Psychology of LinkedIn
We put on another great Oktopost Customer-Hosted Webinar. The webinar, entitled "The Psychology of LinkedIn," was hosted by the Founder of PluggedIn Group, Asher Abraham.
Asher Abraham is the founder of PluggedIn Group, a boutique B2B marketing and sales consulting and training company specializing in LinkedIn strategies. Asher's LinkedIn best practices are based on many successful years working at leading companies in various industries.
Asher Abraham has been growing businesses and building brands for two decades. He forms partnerships with growing e-commerce brands that are seeking exponential growth through strategic marketing efforts and helps them execute on a specific plan for achieving a measurable ROI and tactical growth. His work is focused on driving results, returns, and revenue. Prior to his current role, Asher was a member of the founding team at OurCrowd, a leading Venture Capital investment platform with over $1.1B in committed funds. He started his career in a direct sales role and achieved national ranking as a top performer in the company.
In this webinar, Asher covered the principles of LinkedIn psychology and discussed a proven step-by-step process every marketing and sales professional can use to get specific and measurable results from LinkedIn.
Agenda
- LinkedIn Psychology as it Relates to Marketing and Sales
- The 5 -Step LinkedIn Strategy: A Process Anyone Can Apply
- Principles of Intentional Networking
- LinkedIn Features You Should Use More OftenLinkedIn Psychology as it Relates to Marketing and Sales
- The 5 -Step LinkedIn Strategy: A Process Anyone Can Apply
- Principles of Intentional Networking
- LinkedIn Features You Should Use More Often
What is Social Media Management?
Social media management involves creating, publishing, and analyzing content across platforms to build brand awareness and foster engagement. In the B2B space, it also means aligning social efforts with broader marketing goals and revenue impact.
Oktopost's approach to B2B social media management
Oktopost is purpose-built to meet the complex needs of B2B marketing teams. It enables efficient planning and publishing with tools for content scheduling, approval workflows, and multi-profile management all while ensuring governance and compliance across teams and regions.
The platform also connects social media activities with your marketing automation and CRM systems, allowing you to measure the real business impact. Track engagement metrics, identify top-performing content, and understand how social interactions contribute to pipeline and revenue.
By providing B2B marketers with complete visibility and control, Oktopost enables teams to streamline operations, scale content, and directly tie social media to marketing performance.
Speakers
