How NICE Harnessed Employee Advocacy Before, During, and After Its Conference

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Promoting a 2,100-people conference is not easy. But it's exactly what NICE Systems has achieved.

Besides running paid campaigns, NICE harnessed employee advocacy as an effective and scalable method for driving organic reach, engagement, and conversions via social media.

Join our illuminating discussion with Zoe Bermant, Social Media Manager at NICE as we demystify employee advocacy not only as a powerful tool for content amplification, but also as a catalyst for conference success.

From setting goals, to mapping your content plan, and monitoring performance, we take you step-by-step through the process of running employee advocacy before, during, and after a conference.