How NICE Harnessed Employee Advocacy Before, During, and After Its Conference

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Promoting a 2,100-people conference is not easy. But it's exactly what NICE Systems has achieved.

Besides running paid campaigns, NICE harnessed employee advocacy as an effective and scalable method for driving organic reach, engagement, and conversions via social media.

Join our illuminating discussion with Zoe Bermant, Social Media Manager at NICE as we demystify employee advocacy not only as a powerful tool for content amplification but also as a catalyst for conference success.

From setting goals to mapping your content plan, and monitoring performance, we take you step-by-step through the process of running employee advocacy before, during, and after a conference.

NICE is the worldwide leading provider of both cloud and on-premises enterprise software solutions that empower organizations to make smarter decisions based on advanced analytics of structured and unstructured data. NICE helps organizations of all sizes deliver better customer service, ensure compliance, combat fraud, and safeguard citizens. NICE has over 6,000 employees and a presence in more than 150 countries. This global team of professionals is always encouraged to keep up with the latest technological and business advances, which ensures NICE's market leadership position and its employees' professional growth.? The company is regularly recognized for innovation and the value it provides to more than 25,000 customers, including more than 85 of the Fortune 100.


Sapir Segal

Sapir Segal

Director of Marketing, Oktopost
Zoe Bermant

Zoe Bermant

Social Media Manager, NICE