Unlocking the Power of Social Intent Data
Marketing teams sit on a treasure trove of knowledge - whether they know it or not.
This knowledge has the power to scale up marketing strategies for success, convert prospects into customers, and prove the impact of social media on business outcomes.
Join us for an insightful panel discussion to uncover everything you need to know about social intent data, and how to leverage it for optimum results. Our esteemed guests will share their secrets for success, and you'll hear directly from a LinkedIn insights expert on how you can leverage social media insights for impactful marketing results.
In the world of B2B marketing, social media is no longer just about likes and shares,it's a strategic channel that drives tangible business outcomes. Yet many organizations still treat social media as a siloed effort, disconnected from the rest of their marketing operations. That's a missed opportunity.
By integrating your social media platform with your marketing automation and broader tech stack, which includes CRM, email, lead scoring, and analytics, you gain complete visibility into how social engagement influences the buyer's journey. This connection enables marketing teams to track the actual impact of social content on lead generation, nurture flows, pipeline acceleration, and ultimately, revenue.
When appropriately integrated, social data becomes a valuable part of your attribution modeling. You can identify which campaigns, posts, or even advocates are driving high-intent traffic.
This insight allows for smarter budget allocation, more personalized nurturing strategies, and more informed content planning.
You'll also be able to build a stronger closed-loop reporting system. Instead of guessing which social activities contribute to MQLs or SQLs, you'll have the data to prove it. That makes social media a measurable, ROI-driven component of your GTM strategy, not just a tool for brand awareness. In today's data-driven environment, B2B marketers need to connect every channel. Integrating your social platform with your tech stack isn't just about convenience,it's about turning engagement into tangible marketing success.
Speakers
Bright Uduji
Senior Insights Analyst and Data Storyteller at LinkedIn