Unlocking Social Video for B2B Marketing in 3 Simple Steps

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Video is expected to make up more than 80% of all web traffic by 2019. From Instagram's IGTV to the growing popularity of Facebook Live and LinkedIn videos, more and more B2B marketers are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue.

But how can you effectively integrate video into your overall B2B social media strategy? To answer this question, our very own Content Marketing Manager, Nina Zoukelman is teaming up with social video gurus Nick Liebman, Head of Content Marketing at Powtoon, and Adam Davis, Social Media Manager at Powtoon, for a 40-minute webinar.

Powtoon is an online video creation platform for making engaging short videos and presentations. Powtoon empowers anyone to easily produce videos and presentations with a professional look and feel. Fortune 500 companies, professionals from marketing, HR, corporate training and development, and over 18 million global users choose Powtoon for a faster, low-cost alternative to external video production.


  • How to identify the right video type for your social media goals and audience
  • How to promote your video across different social networks - from aspect ratios to messaging, and posting frequency
  • How to measure and optimize your social video for maximum results


Adam Davis

Adam Davis

Social Media Manager at Powtoon
Nick Liebman

Nick Liebman

Head of Content Marketing at Powtoon
Nina Zoukelman

Nina Zoukelman

Content Marketing Manager, Oktopost