Unlocking Social Video for B2B Marketing in 3 Simple Steps
Video is expected to make up more than 80% of all web traffic by 2019. From Instagram's IGTV to the growing popularity of Facebook Live and LinkedIn videos, more and more B2B marketers are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue.
But how can you effectively integrate video into your overall B2B social media strategy? To answer this question, our very own Content Marketing Manager, Nina Zoukelman is teaming up with social video gurus Nick Liebman, Head of Content Marketing at Powtoon, and Adam Davis, Social Media Manager at Powtoon, for a 40-minute webinar.
Powtoon is an online video creation platform for making engaging short videos and presentations. Powtoon empowers anyone to easily produce videos and presentations with a professional look and feel. Fortune 500 companies, professionals from marketing, HR, corporate training and development, and over 18 million global users choose Powtoon for a faster, low-cost alternative to external video production.
Agenda
- How to identify the right video type for your social media goals and audience
- How to promote your video across different social networks - from aspect ratios to messaging, and posting frequency
- How to measure and optimize your social video for maximum results
Marketing Intelligence is the strategic process of collecting, analyzing, and interpreting data about competitors’ content, messaging, and campaigns to inform smarter marketing decisions. In B2B, it goes beyond surface-level analytics, enabling marketers to uncover how competitors position their products, which narratives resonate with their target audiences, and what strategic moves they’re making in real-time. With Marketing Intelligence, you can build differentiated messaging, refine go-to-market strategies, and better align content to business goals.
At Oktopost, our Marketing Intelligence solution is purpose-built for B2B companies. It continuously monitors and interprets competitors' content and brand positioning across social media, blogs, and other owned channels. Instead of merely tracking keywords or mentions, Oktopost helps B2B marketers understand how strategies unfold, what competitors are saying, how often, and what’s changing.
Integrated with your social media and content workflows, Oktopost transforms Marketing Intelligence into an active advantage. You’ll gain clarity on content trends, identify whitespace opportunities, and ensure your messaging cuts through the noise. The result? Better campaigns, stronger differentiation, and more impactful B2B marketing.
Discover how Oktopost enables marketing leaders to stay ahead, respond more quickly, and drive strategy with confidence through real-time, contextual insights.
Speakers
Adam Davis
Social Media Manager at Powtoon
Nick Liebman
Head of Content Marketing at Powtoon