3 secrets to an unstoppable employee advocacy program
Hard truth incoming: Simply having an employee advocacy program isn't enough anymore.
The conversation has shifted. It's no longer about why you need to invest in advocacy, but how to make it truly impactful. Because if every B2B company has a program, the real question is: how do you make yours better, louder, and more powerful than the rest?
You turn your employee advocacy program into a movement. One that's employee-first, rooted in your culture, and built to last, not just tied to a quarterly marketing goal.
Join us for an exclusive webinar with leading employee advocacy program managers and discover the three core ingredients behind every successful program: education, incentives, and communication.
You'll learn:
- The three must-haves for any advocacy program and how to bring them to life with tactics that actually work
- How Ale Schlesinger's relaunch made advocacy the thing everyone at HiBob wanted to be part of
- How Sarah Hankins uses on-the-ground roadshows across CBIZ offices to turn employees into confident brand champions
- How both leaders secure buy-in and lock in budget for gamification tactics that keep their employees competitive and raring to win
What is employee advocacy?
Employee advocacy is when employees promote their company's brand by sharing content through their personal social media channels. In B2B, authentic outreach enhances trust, reach, and engagement, particularly on platforms like LinkedIn.
How Oktopost powers employee advocacy
Oktopost makes it easy for B2B organizations to scale employee advocacy programs with confidence. The platform helps marketing teams curate shareable content, encourage participation, and track performance in real time. Employees get a simple way to post engaging content that reflects their voice, while marketing retains control over brand consistency.
Gamification features, leaderboards, and engagement analytics help boost internal participation and spotlight your top brand advocates. All of this integrates seamlessly with marketing automation and CRM systems, connecting advocacy efforts directly to business results.
With Oktopost, you can turn your team into a trusted extension of your brand, growing visibility, credibility, and influence across your target market.
Speakers
Sarah Hankins
Senior Marketing Content Specialist, CBIZ