Marketing Automation 360°: Using Social Data to Enhance Your Lead Nurturing, Scoring, and Attribution

The buyer journey does not always start on your website! 55% of B2B buyers learn about your company via social media, while 84% of CEO's and VP's use social media to make purchasing decisions.

Whether you're new to marketing automation or a seasoned professional, it's important that you have a full picture of how leads interact with your company across every channel, including social media. The more behavioral data you have on leads, the faster you can convert them into customers.

Speakers

Adam Hutchinson

Senior Marketing Manager at Socedo

Sapir Segal

Director of Marketing at Oktopost

Agenda

  • The what, why, and how of marketing automation (gotta know the basics)
  • Which data is currently missing in marketing automation (and why you need it)
  • Actionable examples on how Oktopost customers are using social media data to create more powerful lead nurturing, scoring, and attribution programs in Marketo