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Track mentions of your brand, competitors, influencers, and industry trends on social media and millions of websites to elevate your strategy – all from one platform.
Tap into and quickly sift through millions of sources to understand the conversations around your brand, competitors, and industry to make informed decisions that impact your brand.
Analyze conversations from social networks (X, YouTube, Instagram), press releases, news feeds, and websites
Access news feeds and conversations from more than 75M unique websites
Search relevant conversations in over 115 different languages
Track brand mentions to understand buyer sentiment and audience perceptions. Leverage valuable insights to optimize your content strategy and make informed decisions that foster trust and positive recognition with your audience.
Easily identify and engage with influencers and thought leaders in your industry to build meaningful connections for your brand. Use out-of-the-box social listening reports to find influential individuals by sentiment, following, and engagement.
Follow competitors, track your share of voice, and gain valuable insights to help you make informed decisions that elevate your content strategy and engagement approach.
Catch potential crises early and prevent them from escalating with smart notifications that automatically detect changes in volume and sentiment on topics related to your brand.
Easily track and organize conversations from multiple accounts and social media networks to monitor relevant conversations, stay ahead of trends, and engage with your community in real time.
See what else Oktopost has in store to power up your brand strategy.
Sentiment Analysis Understand how audiences perceive your brand, products, and services with our sentiment analysis.
Sharable Reports Create and share social listening reports to update your team on relevant social conversations.
Audience Targeting Track conversations by specific demographics to understand sentiment and improve your go-to-market strategy.
Advanced Filters Instantly analyze any subset of conversations around specific topics to compare trends and share of voice.
Oktopost Social Listening is the process of tracking and analyzing online conversations about your brand, competitors, and industry. It works by collecting mentions from social networks, news sites, blogs, and forums, then applying AI to identify trends, sentiment, and key insights that inform your marketing strategy.
The platform tracks conversations across major social networks like LinkedIn, X, Instagram, YouTube, and more, as well as over 75 million websites, including blogs, forums, and news sources, giving you a complete view of your digital presence.
By analyzing real-time conversations, social listening reveals what your audience cares about, trending topics, and content gaps. This allows you to create more relevant, engaging content that drives higher engagement and aligns with buyer intent.
Yes. Oktopost automatically analyzes whether conversations are positive, negative, or neutral, helping you understand audience perception.
In Oktopost Social Listening, alerts notify you of spikes in conversation volume or negative sentiment, allowing you to respond quickly to potential issues and prevent crises before they escalate.
Yes. Oktopost Social Listening helps you discover relevant influencers and thought leaders based on engagement, reach, and sentiment. Oktopost even has a unique Influencer Discovery Query. This makes it easier to build authentic partnerships that amplify your brand.