Overcoming the 3 Top Marketing Automation Challenges

Every job comes with its challenges. Some people’s jobs are even dedicated to solving challenges for other professionals. The IT department is there to streamline computer usage; HR operates to ensure employee satisfaction and marketing helps makes the sales team’s job a little easier. It was marketing professionals that turned to technology for help in …

3 Ways to Take Advantage of Artificial Intelligence in Social Media

B2B marketers have a seemingly endless array of tools and platforms to play with on the way to understanding prospects and generating leads. For some time, the most exciting thing in marketing was the rise of marketing automation platforms (MAPs), which 91% of the most successful users agree are necessary for fruitful campaigns. Now we …

A Girl Has No Name, or Does She?! What GoT Can Teach Us About Social Advocacy

Nobody wants to be a faceless, people want to have character and be heard. Just think how hard Arya Stark had to work to escape the Many-Faced god! A girl might not have a name, but she surely has a personality! Putting a face to a name helps put people into context. Connecting your idea …

Investing in a Marketing Automation Platform Is Investing in Sales

By the nature of its name, a marketing automation platform (MAP) would imply the technology is only intended for marketing departments and their various tasks. However, this is also only part of the picture. A MAP can have effects across an organization from the epicenter of marketing. One of these places includes sales. A recent …

The Road to Successful Content Curation

If you’re an experienced marketer, you know the delicate art of content curation. You know the importance of keeping up with your industry. The content you see, read and share influences the way you reach your customers and create new marketing initiatives. Nearly one third of marketers are curating content on a daily basis, and …

If Anybody Ever Said You Can’t A/B Test Social Media…They’ve Never Heard of Employee Advocacy

As the pace of online marketing increased, marketers needed to quickly test different formats of marketing content. Instead of lengthy timelines and volatile test groups, marketers used A/B tests to swiftly try alternative approaches to content. Between images, headlines, designs and copy, it was suddenly possible to instantly to send out multiple versions of the …

How Employee Advocacy can Save Your Social Engagement Crisis

Social media marketing is in the midst of what many are calling an engagement crisis. Marketers are producing more content than ever, promoting it across various channels and waiting for customers to interact and follow the trail from Tweet to contact form and through the sales funnel. But as those social posts go out every …

Marketing Automation Tools vs. Platforms, What’s the Difference?

Marketing automation achieves one very important thing: increased efficiency. With the responsibilities of managing complex campaigns, creating content and qualifying leads, many B2B marketers are turning to SaaS marketing automation applications to gain an edge. And it pays off—63% of companies outgrowing their competition use some form of marketing automation. However, in order to choose …

What the Engagement Crisis Means for Social Media Marketing Agencies

The common misconception about media consumption is that the more options people have, the more they will consume. Simply because one number goes up, does not mean the other will. In fact, with television, the number of channels tuned into has remained steady over the years, despite a massive growth in the available channels. The …

What is Mobile Marketing Automation, and Why Should B2B Marketers Care?

A mobile presence is indispensable to B2B marketing today. With the number of smartphone users in 2016 forecast to grow to 2.08 billion, and 82% of executives considering enterprise mobile apps to be essential to their businesses, it’s a mistake to ignore mobile channels as a means of reaching prospects. But with all the hard …