What the Engagement Crisis Means for Social Media Marketing Agencies

The common misconception about media consumption is that the more options people have, the more they will consume. Simply because one number goes up, does not mean the other will. In fact, with television, the number of channels tuned into has remained steady over the years, despite a massive growth in the available channels. The …

What is Mobile Marketing Automation, and Why Should B2B Marketers Care?

A mobile presence is indispensable to B2B marketing today. With the number of smartphone users in 2016 forecast to grow to 2.08 billion, and 82% of executives considering enterprise mobile apps to be essential to their businesses, it’s a mistake to ignore mobile channels as a means of reaching prospects. But with all the hard …

4 Reason Your Company Needs a Social CEO

CEOs are very busy people, and rightfully so. As the standard bearers of the modern corporation, CEOs are tasked with ensuring all systems run smoothly and profitably on a day-to-day basis. With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Absolutely. Consider these facts from the 2015 …

What Came First, the Chicken or the Egg? Content, Ideas, Audiences and What’s in Between

You just finished writing a post. You read it from start to finish, lean back in your chair and think, Damn, I did a good job here. What now, where should I publish it? Stop. If that’s your process, then you’re getting it all wrong!! First you write and only then think where to publish …

Social Media ROI Myths Your Clients Believe – And How to Convince Them Otherwise

With 85% of B2B buyers suggesting that businesses should present information via social networks, it’s a good time to be a marketing agency offering social media services. However, with that mounting pressure, many in-house marketing teams believe social media ROI myths, which are causing them to make costly mistakes, hurting conversions and revenue. Alerting your clients …

Social Media SEO: How to Measure the ROI of Specific Social Media Keywords

If your company has multiple social accounts, populates them with invigorating content and engages with your followers on a regular basis, you might feel your strategy is set in stone and going well. You feel you know how to reach new prospects. You deploy successful social campaigns, and you track the analytics with great outcomes. Then …

CMO 2.0 – Making IT Decisions with a Marketing Brain

The marketing technology landscape is growing. According to ChiefMartec.com’s 2016 report, the number of marketing technology platforms has doubled for the third straight year in a row to 3,874. As marketing automation and social media management platforms become wide-spread in use and popularity, the responsibilities of a marketing manager are no longer just conveying a …

How to Use Social Media Buyer Personas to Increase ROI

Sometimes marketers take out all the personal elements of reaching new audiences. Customers become data points based on analytics. But to reach these customers effectively it’s important to remember they are individuals with unique combinations of needs and interests. Keeping this in mind can help you tailor your marketing efforts not to a statistical point …

Why and How to Measure Specific Social Media Keyword ROI

If your company has a few social accounts, populates them with invigorating content and engages with your followers on a regular basis, you might feel your strategy is set in stone and going well. You feel you know how to reach new prospects. You deploy successful social campaigns, and you track the analytics with great …

What can Employee Advocacy Programs Learn from a Great Basketball Team

Like the 2014 San Antonia Spurs, a great basketball team has a fast point guard, quick-thinking forwards and an aggressive center. The players’ dynamic creates fluid and graceful plays to put the ball in the basket. Alone, each player would face insurmountable challenges. Together, they build on each other’s strengths to win the game. Any …