5 Step Guide to Convert Social Media Followers Into Qualified Leads


The use of social media has clearly grown by leaps and bounds in the business world over the past decade. Platforms that were once used simply to display a photo or share an inane thought are now some of the most powerful marketing tools that brands have at their disposal. Facebook, Twitter, LinkedIn, Google+ and … Read More

Spreading the Social Love: Getting Employees to Share Your Content


Social media is a big job. And I’m only referring to the planning, creating, publishing and monitoring. The other (massive) portion is the sharing. If you cannot get your content shared through social channels, it is not going to be of much help. Employees are busy doing, well, their jobs. But that doesn’t mean you … Read More

Internal Marketing – The Greatest Growth Hack You’re Missing


With all of the constant challenges B2B marketers face everyday; optimizing customer experience, lead generation, producing top-notch content, etc. we often forget a very important variable to success. While we’re so busy working on the outside matters we often forget about the importance of internal marketing and improving our communication from within our very own … Read More

Social Media Integration: What Every B2B Marketing Organization Needs to Know


When social media marketing first presented itself as an ingredient in the marketing mix, many B2B marketers were asking: why? Why do we need to be using sites that are tailored for personal networking, to help grow our business? The answer is: because that’s where your leads are. Lead generation has become one of the … Read More

B2B Social Media: 6 Tips for Social Selling Strategy


What’s the primary purpose behind all of your B2B social media efforts? If you said, “close more sales”, you certainly wouldn’t be the first. It’s great to have a large presence on the various social media channels. Heck, who wouldn’t want a million followers? But at the end of the day, you need these channels … Read More

The Other Half of Social Media Marketing: Replying


You know the importance of engaging social content. You know how a great Tweet, Facebook post or Instagram photo can lead to greater brand recognition, and ultimately, to greater sales numbers.

3 Differences Between B2C and B2B Social Media Marketing


When Facebook (then called The Facebook) first launched, it was a platform for college students to meet each other – nothing more. When twitter started, it was meant to be a miniature version of a personal blog.

5 Ways to Prove the Value of B2B Social Media

When it comes to B2B marketing, and especially B2B Social Media, managers, directors, executives, and board members want to see results. It is for these reasons that historically B2B companies have hesitated to invest resources into social media marketing.

How Many Marketers are Needed for Social Media Management?


How many marketers does it take to manage a social media account? Don’t be offended, that question is not the start of a bad joke (I know my audience). It’s actually a very serious consideration for all B2B marketing departments. As you know, social media strategies differ from company to company, and there are many … Read More

Building a B2B Brand Social Media Plan: Part 3

Content Campaigns

This is the third and final chapter in our series titled “Building a B2B Brand Social Media Plan” in which we have given an overall rubric that any B2B brand marketer can use to plan a successful social media strategy.