7-Step Social Media Management Strategy for B2B Marketers

social media management strategies for b2b marketers

Use this 7-step guide to help you plan out your social media marketing strategy. Revamping your whole social media marketing strategy could be a daunting task, but with Oktopost as your one-stop-shop for social media management, you will get real results fast, easy, and powerfully. Step #1: Set S.M.A.R.T. Social Media Goals to Generate Leads … Read More

5 Reasons Why You Should Start Using Oktopost for Your B2B Social Media Management

Hootsuite, Buffer, SproutSocial, Sendible vs. Oktopost

As we all know, many B2B marketers use social media as an essential part of their marketing strategy. It’s a time consuming task that requires a bit of skill and know-how, since every social media platform requires a different approach depending on character counts, the style and tone of the platform, the topic of the … Read More

Interview [VIDEO]: Oktopost’s Oktocast Episode #4: Podcasting Tips for B2B Marketers from a Podcasting Pro

Oktocast Episode #4: Itamar Zur Startup Camel Podcasting for B2B marketers

Why B2B Marketers Should Be Podcasting The podcast craze is gaining speed, with series like “Serial” and “This American Life” winning over the ears of millions of listeners across the world. But why haven’t business to business (“B2B”) marketers learned the value of podcasting? What’s the inherent value, if any of creating podcasts to get … Read More

Oktopost Ranked #1 in Social Media Marketing Tools Among Top 10

Oktopost fastest social media management platform to setup

VentureBeat Insight recently surveyed 1,133 social media marketing managers to understand what tools and tactics they use, and most importantly, which ones deliver value.  Out of 28 of these social media tools, Oktopost, the only social media management platform designed especially for B2B marketers, ranked the highest in key features, among the top 10 social … Read More

Top 10 Websites for B2B Marketers to Find Free High Quality Photos Fast

free images for marketing

As B2B marketers, we all know that visual content in our blogs, emails, newsletters, and social media have to catch the reader’s eye and be in high quality. When they don’t look like just another stock photo, they compliment the written content to be just as engaging.  In addition, according to Social Media Examiner, posts with high … Read More

Interview [VIDEO]: Oktopost’s Oktocast Episode #3: Forget Everything You Thought You Knew About LinkedIn Groups

Addie_Applitools_LinkedIn_Groups_API

You’re a B2B marketer taking the time to do your daily routine of engaging, contributing, networking, and promoting on social media. You’re killing it on Twitter, tweeting your thoughts. You’re on the company Facebook keeping your followers up to date on your newest features. Now it’s time to get on LinkedIn and share your content … Read More

Interview [Video]: Oktopost Talks to Imonomy About B2B Marketing Challenges and Creative Solutions

Oktopost interview with Avishai of Imonomy

B2B marketers face countless challenges on a day to day basis. This becomes ever more complicated because of how busy marketing directors are, especially in start-ups. It is difficult to confidently decide on a marketing strategy for your business with all of these social media platforms, apps, tools and websites to consider. Are you using … Read More

9 Things You Thought Were True About B2B Marketing But Aren’t

myths of b2b marketing

The one thing B2B marketers aren’t short of online is advice on how to promote their business. As a result, there are a lot of myths and misconceptions about what B2B marketers should and shouldn’t be doing. So what’s true and what’s not? Here we break down nine of the things you may have heard about … Read More

Interview [Video]: Oktopost Talks to SuccessFlow About How They Approach B2B Marketing Strategies

Oktopost Oktocast Interview with SuccessFlow

Oktopost had its first Oktocast! We interviewed SuccessFlow‘s Managing Director, Mark Donkin, and Digital Campaign Manager, Kethan Parmar,  about their B2B marketing strategies. Check it out and leave us a comment below this blog post to tell us what tips you may add to the list! If you have your own in-house marketing team, be … Read More

5 Step Guide to Convert Social Media Followers Into Qualified Leads

https://flic.kr/p/c84W9m

The use of social media has clearly grown by leaps and bounds in the business world over the past decade. Platforms that were once used simply to display a photo or share an inane thought are now some of the most powerful marketing tools that brands have at their disposal. Facebook, Twitter, LinkedIn, Google+ and … Read More