When a B2B marketer thinks of social media, the image of selfies, cute kittens and baby pictures might come to mind. However, social media is not just for kids anymore.
As B2B marketers, we’ve always been taught that a purchasing decision is based on logic and rational thinking. But what if this isn’t entirely true? To find out whether emotion should play a role in B2B marketing, we didn’t run to Google first. Instead, the Oktopost team turned to real B2B marketers who target prospects … Read More
In B2B marketing, the first lesson to learn is that behind every business decision is a consumer. Regardless of whether you’re targeting an enterprise or an early-stage startup, each and every business comprises individuals. In the end, we’re all human, we’re all consumers, and we all buy things for certain reasons.
How do you know you’re a marketer? If you just checked Twitter (twice) for brand mentions while reading this post, didn’t sleep well last night because your mind was racing with new blog ideas, and only watch the Super Bowl for the ads, then you’re in good marketing company! We turned to 38 marketers, ranging … Read More
Have wanderlust? We do! To find a quick cure, we decided to take a virtual trip around the world with 9 incredible B2B marketing teams. What does a typical day look like for a marketer in India? What about South Africa or Australia? We found out, and even have the amazing, funny, and creative photos … Read More