7 Quick Reads to Help B2B Marketers Stay Sharp at Work

September 19th, 2017 - Top athletes must exercise on a regular basis to maintain peak physical fitness and win competitions. Award-winning musicians and actors are constantly rehearsing their craft to ensure their performances make audiences cheer, laugh, and sometimes cry. Yet even for elite performers, practice alone doesn’t make perfect. High-performing professionals in every industry learn from recognized thought …

11 Employee Advocacy Best Practices from 11 Marketing Experts

September 12th, 2017 - Employee advocacy sparked a new wave of influencers. Influencers who share your company content across their Twitter, Facebook, or LinkedIn profiles, which ultimately results in amplified social reach and better engagement. While everyone agrees that employee advocacy is the icing on your marketing cake, why is it that some programs fail and others succeed? The …

Facebook vs. LinkedIn vs. Twitter: The New Tinder-World of Video Marketing

August 29th, 2017 - Video is dominating social media, or should I say, social media is dominating video. If YouTube was the first player to rule the land, now we experience a Tinder-world of video networks, all fighting for our attention. Twitter with ‘Periscope’, then Facebook with ‘Watch’, and now LinkedIn with its recent update. Whichever direction we swipe, …

Customer Engagement: Latest Research from Over 2,000 Global Consumers and Marketers

August 24th, 2017 - As we approach 2018, marketing is undergoing significant and rapid changes. We’re shifting away from the mass, push-based strategies, and towards more one-on-one, targeted communication that stems from personalization, authenticity, and trust. In the words of Marketo, we have entered a new era – an era marked by the ‘Engagement Economy’ where consumers are not …

The Role of Big Data in Successful Employee Advocacy Programs

August 22nd, 2017 - Employee advocacy is nothing new. 90% of B2B companies are already pursuing or have plans to pursue an employee advocacy program. This figure alone represents a clear shift in the way companies utilize and think about social media as a company-wide strategy, rather than a marketing-only tool. At a time when customers rely on social …

Why A/B Testing Should Be Your Next Step on Social Media

August 15th, 2017 - When you post on social media three things can happen: Your audience ignores (ouch!) Your audience responds (with a like, share, or comment – not bad!) Your audience is SO interested, they click (and potentially convert – hooray!) However, as marketers we always strive to understand the why behind our audience’s actions; why did they …

The Paradigm Shift from 1:1 to 1:Many on Social Media

August 8th, 2017 - Customer service has gone through a complete evolution! Back in the day (we’re talking early 90’s), customer support was done purely through phone. Companies would have external call centers or internal departments dedicated to handling customer inquiries. Next up, the emergence of the internet paved the way for two-way communication channels such as email, chat …

How LinkedIn Can Boost Your Thought Leadership

August 1st, 2017 - LinkedIn has over 500 million registered members worldwide. Like other social media networks, it caters to a specific audience. It is the major social channel for business professionals and fills a niche that is not addressed by Facebook or Twitter. When users are on LinkedIn, they are thinking ‘business’, not the next new recipe or celebrity tweet. …

Meet Larry: Why Every Department Needs Social Media

July 25th, 2017 - Meet Larry. Larry lives in the great big ocean. He is much smarter than people think – in fact, the smartest invertebrate in the world! He can open childproof bottles and enjoys decorating his home with small jewels and ornaments. Being color-blind doesn’t stop Larry from distinguishing one human from another. His four arms, eight …