5 Ways to Hook Your Sales Team on Employee Advocacy

July 18th, 2017 - Sales are the most important members of your employee advocacy program. No one understands or relates to your prospects and customers better than sales. Ideally, sharing content on social media becomes another powerful tool that sales should add to their toolkit. A tool which helps them close more opportunities or draw in prospects. That being …

9 Awesome Chrome Extensions That Every Marketer Will Love (and Use)

July 12th, 2017 - Using Google Chrome without extensions is like having a smartphone without apps. It’s like eating fish without chips. You get the point – Chrome sucks without extensions, and as a marketer, there’s a myriad of extensions that can enhance your writing, productivity, social media, email marketing, and so forth… Here are 9 Chrome extensions that …

3 Top Metrics for B2B Marketers to Track on Social Media

July 5th, 2017 - So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. What’s next? How can you measure and demonstrate the true impact of your B2B social media marketing efforts? In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number …

Using Social Signals to Improve your Lead Scoring

June 20th, 2017 - On average, 75% of the leads you have collected are not ready to make a purchase. Not to mention, 70% of leads you collect are lost due to poor interactions and follow-ups. So how do you know when it’s time for a sales person to reach out to them? How do you know if these …

How to Leverage Content on Social Media for Effective Lead Generation

June 13th, 2017 - As a B2B marketer, your leads are your life net – you need them for survival. Because of this, you constantly need to find ways to leverage existing resources for effective lead generation. If your search has led you to social media, then you’re in the right place. With an estimated 2.34 billion users worldwide (and …

Choo Choo: How to Get on the Social Customer Care Train

June 6th, 2017 - Today’s B2B customers feel empowered. They demand a whole new level of customer focus, expecting companies to know them personally, recognize their challenges, and cater to their needs. While this may seem like a challenging task, it isn’t. The majority of your customers (nearly 70%) are already connecting and speaking with you personally via social media. In …

Why Social Media Is the Best Thing That Happened to Marketing Automation [Infographic]

May 30th, 2017 - Marketing automation is no longer a luxury, it’s a necessity. With hundreds of leads to keep track of, B2B marketers don’t have the time to build close relationships with every single one. This is where marketing automation comes in. It can juggle multiple tasks at once, collecting valuable data on prospects and tailoring specific content …

How to “Mature” Your Company’s Content Marketing Strategy

May 23rd, 2017 - Content marketing is certainly not a novelty concept, but it may feel new to plenty of marketers. At least, that’s what 2017 research from The Content Marketing Institute revealed. Although a vast majority of polled organizations—89%—said they were using content in their B2B marketing approach, only 22% considered their efforts to be “mature.” In fact, …

4 Proven Strategies to Incentivize your Employee Advocates

May 16th, 2017 - How do you make employee advocates naturally share more content? With incentives. Seems like a no-brainer, right? Unfortunately many companies fail to incentivize employee advocates for their contribution, which leads to a drop in morale, effort, and performance. Employees are the most essential asset to your marketing initiatives. Empowering them through tangible and intangible rewards …