How to “Mature” Your Company’s Content Marketing Strategy

May 23rd, 2017 - Content marketing is certainly not a novelty concept, but it may feel new to plenty of marketers. At least, that’s what 2017 research from The Content Marketing Institute revealed. Although a vast majority of polled organizations—89%—said they were using content in their B2B marketing approach, only 22% considered their efforts to be “mature.” In fact, …

4 Proven Strategies to Incentivize your Employee Advocates

May 16th, 2017 - How do you make employee advocates naturally share more content? With incentives. Seems like a no-brainer, right? Unfortunately many companies fail to incentivize employee advocates for their contribution, which leads to a drop in morale, effort, and performance. Employees are the most essential asset to your marketing initiatives. Empowering them through tangible and intangible rewards …

Top 6 B2B Marketing Trends to Leverage in 2017

May 9th, 2017 - Marketers who work in the B2B industry face a lot of competition. The best way to outpace your competition is by staying on top of the latest trends. Below, I examine 6 trends that are shaping today’s B2B marketing industry and how you can keep up: 1. Employee Advocacy Now, more than ever, people want to connect with people, not businesses. That’s why …

3 Ways Social Customer Care Ties to your B2B Marketing Strategy

May 2nd, 2017 - Social customer care is more than customer service. It’s more than answering customer questions via social channels like Facebook, LinkedIn, and Twitter. It’s about adapting to the digital landscape where your audience is more informed, more savvy, and more aware of the interactions they have with companies. If you have a strong social media presence, …

Launching an Employee Advocacy Program: How to Train Employees in Less Than 2 Weeks!

April 18th, 2017 - Most of your employees are already vocal about their company on social media. However, some of your employees are going to be new to the ‘social world’. These guys will definitely require more guidance, safety, and tools to boost up their confidence. In fact, 72% of employees have not received any type of social media …

Rethinking B2B Social Media: 3 Things You’re Probably Doing Wrong

April 11th, 2017 - B2B marketers can sometimes get lost on social media. Understanding which social channels to focus on, which messaging drives engagement, or how to use social media to convert more leads are all common challenges facing today’s marketeers. For those of you who are experiencing similar set-backs, this episode of Act-On’s Rethink Podcast is worth listening …

How I Prepared for My First Business Conference: 7 Important Takeaways

April 4th, 2017 - Heading into my first business conference in the buzzing city of London was quite overwhelming! So many things to plan, consider, and organize before I even got a chance to arrive at the conference! Luckily I was teamed up with four colleagues (and great mentors) who are well-versed in this world. And this made me …

Building a B2B Social Media Campaign Skyscraper: A Step-by-Step Guide

March 15th, 2017 - So you’re about to run your first, second, or millionth B2B social media campaign? Where do you begin? What are the proper steps you need to take? How do you measure the success of your campaign? Launching and executing your social media campaign does not begin when you first create a piece of content or …