Interview [VIDEO]: Oktopost’s Oktocast Episode #3: Forget Everything You Thought You Knew About LinkedIn Groups

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You’re a B2B marketer taking the time to do your daily routine of engaging, contributing, networking, and promoting on social media. You’re killing it on Twitter, tweeting your thoughts. You’re on the company Facebook keeping your followers up to date on your newest features. Now it’s time to get on LinkedIn and share your content … Read More

Interview [Video]: Oktopost Talks to Imonomy About B2B Marketing Challenges and Creative Solutions

Oktopost interview with Avishai of Imonomy

B2B marketers face countless challenges on a day to day basis. This becomes ever more complicated because of how busy marketing directors are, especially in start-ups. It is difficult to confidently decide on a marketing strategy for your business with all of these social media platforms, apps, tools and websites to consider. Are you using … Read More

9 Things You Thought Were True About B2B Marketing But Aren’t

myths of b2b marketing

The one thing B2B marketers aren’t short of online is advice on how to promote their business. As a result, there are a lot of myths and misconceptions about what B2B marketers should and shouldn’t be doing. So what’s true and what’s not? Here we break down nine of the things you may have heard about … Read More

Interview [Video]: Oktopost Talks to SuccessFlow About How They Approach B2B Marketing Strategies

Oktopost Oktocast Interview with SuccessFlow

Oktopost had its first Oktocast! We interviewed SuccessFlow‘s Managing Director, Mark Donkin, and Digital Campaign Manager, Kethan Parmar,  about their B2B marketing strategies. Check it out and leave us a comment below this blog post to tell us what tips you may add to the list! If you have your own in-house marketing team, be … Read More

5 Step Guide to Convert Social Media Followers Into Qualified Leads

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The use of social media has clearly grown by leaps and bounds in the business world over the past decade. Platforms that were once used simply to display a photo or share an inane thought are now some of the most powerful marketing tools that brands have at their disposal. Facebook, Twitter, LinkedIn, Google+ and … Read More

Spreading the Social Love: Getting Employees to Share Your Content

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Social media is a big job. And I’m only referring to the planning, creating, publishing and monitoring. The other (massive) portion is the sharing. If you cannot get your content shared through social channels, it is not going to be of much help. Employees are busy doing, well, their jobs. But that doesn’t mean you … Read More

Internal Marketing – The Greatest Growth Hack You’re Missing

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With all of the constant challenges B2B marketers face everyday; optimizing customer experience, lead generation, producing top-notch content, etc. we often forget a very important variable to success. While we’re so busy working on the outside matters we often forget about the importance of internal marketing and improving our communication from within our very own … Read More

Social Media Integration: What Every B2B Marketing Organization Needs to Know

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When social media marketing first presented itself as an ingredient in the marketing mix, many B2B marketers were asking: why? Why do we need to be using sites that are tailored for personal networking, to help grow our business? The answer is: because that’s where your leads are. Lead generation has become one of the … Read More

B2B Social Media: 6 Tips for Social Selling Strategy

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What’s the primary purpose behind all of your B2B social media efforts? If you said, “close more sales”, you certainly wouldn’t be the first. It’s great to have a large presence on the various social media channels. Heck, who wouldn’t want a million followers? But at the end of the day, you need these channels … Read More

The Other Half of Social Media Marketing: Replying

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You know the importance of engaging social content. You know how a great Tweet, Facebook post or Instagram photo can lead to greater brand recognition, and ultimately, to greater sales numbers.