B2B Social Media: 6 Tips for Social Selling Strategy

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What’s the primary purpose behind all of your B2B social media efforts? If you said, “close more sales”, you certainly wouldn’t be the first. It’s great to have a large presence on the various social media channels. Heck, who wouldn’t want a million followers? But at the end of the day, you need these channels … Read More

The Other Half of Social Media Marketing: Replying

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You know the importance of engaging social content. You know how a great Tweet, Facebook post or Instagram photo can lead to greater brand recognition, and ultimately, to greater sales numbers.

3 Differences Between B2C and B2B Social Media Marketing

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When Facebook (then called The Facebook) first launched, it was a platform for college students to meet each other – nothing more. When twitter started, it was meant to be a miniature version of a personal blog.

5 Ways to Prove the Value of B2B Social Media

When it comes to B2B marketing, and especially B2B Social Media, managers, directors, executives, and board members want to see results. It is for these reasons that historically B2B companies have hesitated to invest resources into social media marketing.

How Many Marketers are Needed for Social Media Management?

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How many marketers does it take to manage a social media account? Don’t be offended, that question is not the start of a bad joke (I know my audience). It’s actually a very serious consideration for all B2B marketing departments. As you know, social media strategies differ from company to company, and there are many … Read More

Building a B2B Brand Social Media Plan: Part 3

Content Campaigns

This is the third and final chapter in our series titled “Building a B2B Brand Social Media Plan” in which we have given an overall rubric that any B2B brand marketer can use to plan a successful social media strategy.

Building a B2B Social Media Plan: Part 2

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In the first installment of our three part series titled “Building a Social Media Plan for B2B Brands,” we laid out the reasons why social media is so important for brands. More importantly, we pointed out the potential dangers of not leveraging social media or having a social media plan in place. Namely, what Jim … Read More

Building a B2B Social Media Plan: Part 1

Success and Failure Road Sign with dramatic clouds and sky.

When a B2B marketer thinks of social media, the image of selfies, cute kittens and baby pictures might come to mind. However, social media is not just for kids anymore.

Employee Advocacy: The Missing Piece of Your Social Media Marketing

By @cobalt at Flickr

Which of the following are publishers? A) Marketers B) Employees C) Consumers D) Sales Reps E) All the Above. If you answered “E”, congrats! You just passed today’s marketing pop quiz.

Should B2B Marketing Appeal More to Our Emotions?

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As B2B marketers, we’ve always been taught that a purchasing decision is based on logic and rational thinking. But what if this isn’t entirely true? To find out whether emotion should play a role in B2B marketing, we didn’t run to Google first. Instead, the Oktopost team turned to real B2B marketers who target prospects … Read More