4 Steps to Metric-Based Social Media Marketing


Businesses of all sizes are taking advantage of social media marketing to connect with prospects, engage with clients, and share informational content. In fact, according to this B2B study, 93% of B2B marketers participate in social media marketing. But often, companies are left with the question “Does it work?” Are their social media efforts really … Read More

How to Nurture Leads via Social Media


When B2B marketers think of social media, most almost immediately think “lead generation”. They aren’t wrong either. Of the companies that spend at least 6 hours a week on social, 66% of them have seen lead generation benefits. Unfortunately, after the leads have been generated on social media, they then abandon social in favor of … Read More

The Lifespan of Content on Social Media


Do your social media posts get their 15 minutes of fame? As much as we hope their legend will live on to rival those of rock stars, in reality, social media posts are more like YouTube celebrities. Make no mistake; crafting great social media posts is vital to a successful social media strategy. Good, interesting … Read More

How to Get More Social Media Traction: 3 Networks to Check Out


For the B2B social media marketer, the only constant is change. New social networks are cropping up all the time, popular networks constantly make major upgrades and new opportunities are always out there. This continuously shifting medium, requires an agile, evolving approach. It’s kind of fun right? It also kind of makes you want to … Read More

Employee Advocacy: The Untapped Resource for Success


Something’s not quite right. You’ve just published a great piece of marketing content and shared it via all the appropriate social channels. A few minutes later, you go back to check on it and you’re still the only one who has shared it…in a company with 2,000 employees. Sound familiar? If so, then here’s a … Read More

What Social Media KPIs You Need to be Tracking


Is social media working for your brand? If so, then prove it. I’m not trying to be standoffish or aggressive here; I’m actually getting to the root cause of a problem facing many B2B organizations and their respective marketing departments – and that problem is this: Demonstrating the ROI of social media. Social media works. … Read More

The When, Where, How and Why of the B2B Podcast


Don’t call it a comeback. Podcasting has been around for years (decades, in fact) but the practice has recently made a huge resurgence thanks to B2B marketers and their respective audiences. Why? Well, because podcasts – unlike every other form of B2B content marketing – allows for passive consumption. In other words, people can consume … Read More

7-Step Social Media Management Strategy for B2B Marketers

social media management strategies for b2b marketers

Use this 7-step guide to help you plan out your social media marketing strategy. Revamping your whole social media management strategy could be a daunting task, but with Oktopost as your one-stop-shop for social media management, you will get real results fast, easy, and powerfully. Step #1: Set S.M.A.R.T. Social Media Goals to Generate Leads … Read More

5 Reasons Why You Should Start Using Oktopost for Your B2B Social Media Management

Hootsuite, Buffer, SproutSocial, Sendible vs. Oktopost

As we all know, many B2B marketers use social media as an essential part of their marketing strategy. It’s a time consuming task that requires a bit of skill and know-how, since every social media platform requires a different approach depending on character counts, the style and tone of the platform, the topic of the … Read More

Interview [VIDEO]: Oktopost’s Oktocast Episode #4: Podcasting Tips for B2B Marketers from a Podcasting Pro

Oktocast Episode #4: Itamar Zur Startup Camel Podcasting for B2B marketers

Why B2B Marketers Should Be Podcasting The podcast craze is gaining speed, with series like “Serial” and “This American Life” winning over the ears of millions of listeners across the world. But why haven’t business to business (“B2B”) marketers learned the value of podcasting? What’s the inherent value, if any of creating podcasts to get … Read More