Social Media is About Creating Dialogues NOT Monologues

November 21st, 2017 - With the explosion of new marketing technologies and touch-points implemented throughout different stages of the buyer journey, it has become more challenging for marketers to interact with their audience. This new reality gave rise to the “Engagement Economy” – a term coined by Marketo, which describes the idea that everyone and everything are connected. The …

The What, Why, and How of Social Media Data

November 14th, 2017 - From conferences to a Google Adwords campaigns, every marketing activity is measurable and quantifiable today. Yet, when it comes to social media, the majority of marketing leaders – namely, CMO’s – still struggle to evaluate the channel’s effectiveness in terms of ROI. How much revenue has been generated from the LinkedIn posts you sent out …

What Your Social Media Policy Should Look Like

November 7th, 2017 - As social media becomes an integral piece of your B2B marketing strategy, having a formal social media policy is not a question, it’s a must. Not only does it prevent employees from misusing your channels, it also protects your brand reputation from being damaged. Controversial posts, employee leaks of sensitive information, and defamatory social media …

How an Inbound Email Strategy Can Work Wonders for B2B Marketing

October 31st, 2017 - Isn’t it disheartening to put in a great deal of work into your B2B email marketing only to see little engagement and no conversions? In order to meet the industry benchmark of 25% or higher open rate, your emails must deliver value to subscribers and prompt them to take the next action. As we shift away from …

6 Things That No One Tells you About Employee Advocacy

October 23rd, 2017 - Dear marketing leader, You read on some flashy statistic sheet that 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy. Perhaps you also watched one of our awesome webinars, showcasing Fujitsu’s astounding 360% ROI from its employee advocacy program. But then you went back …

How Should Marketers Buy a Social Media Management Platform

October 17th, 2017 - In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. So where to begin when buying a platform? With a myriad of social media vendors out there, it can be an …

Why Effective Social Media Management Starts and Ends with Campaigns

October 10th, 2017 - Let’s talk about ‘Campaigns’ – a term, which in the B2B marketing world, guides almost every activity you do. Good marketing campaigns force you to back up your activities with a coherent plan. They make you go through the process of researching your market, establishing clear goals and objectives, articulating compelling messaging and buyer personas, …

The Missing Piece of Marketing Automation: Social Media Data

October 3rd, 2017 - You’ve heard about it, you know marketers who swear by it, and perhaps you use it yourself. I’m talking about marketing automation – one of the biggest, most valuable technologies that sometimes gets marketers thinking, what is this all about? To put your mind at rest, marketing automation is defined by Marketo a technological platform that …

Building a Healthy Employee Advocacy Program: Who to Onboard First?

September 26th, 2017 - There’s no doubt that employees are the strongest engine behind advocating for your brand. Yet, one of the questions puzzling many companies looking to embark on an employee advocacy program is, “Where do I start? Who do I onboard first?”. As with any new initiative, a successful advocacy program relies heavily on how you roll …

7 Quick Reads to Help B2B Marketers Stay Sharp at Work

September 19th, 2017 - Top athletes must exercise on a regular basis to maintain peak physical fitness and win competitions. Award-winning musicians and actors are constantly rehearsing their craft to ensure their performances make audiences cheer, laugh, and sometimes cry. Yet even for elite performers, practice alone doesn’t make perfect. High-performing professionals in every industry learn from recognized thought …