How to Create Lookalike Audiences Based on Your Socially Active Audience

Do you use Facebook ads? If so, then you’re most likely aware of the recent updates to Custom Audiences. Facebook allows you to segment your audience based on data that’s already available to you, making it easier for you to target the right people with the right ads. There are three types of audiences that …

Inside Oktopost: Employees Reveal What It’s Really Like to Be Advocates

A good employee advocacy program involves planning, measurement, gamification, and a platform. Many steps are needed to ensure that employees form a consistent habit of sharing content. But the focus of this article is not about what makes an advocacy program successful — because we’ve already written plenty of articles and even published an eBook …

Your Content Is Dying! Here’s How You Can Help It Live Longer

As a B2B marketer, you’re most likely investing valuable time, research, and money into producing a vast sea of high-quality, compelling content. In 2016 88% of B2B marketers said they were using content marketing as their main strategy, with lead generation (85%) and sales (84%) being their most important goals. Unfortunately, only 6% of respondents …

Employee Advocacy: Where Digital Experience Meets Real Life

Savvy business people today know the key to reaching their ideal audiences and gaining conversions is through a comprehensive customer experience. A customer experience that is thoughtful, interactive and creative captivates customers in a way that brings them naturally to your company and persuades them subtly. Customer experience is defined as the interaction between a …

Roundup of New Twitter Features: What’s Essential for B2B Marketers

The other day I wrote an easy guide on building a Facebook Messenger Bot and how B2B marketers like yourselves can use this intelligent tool to create better conversational experiences with prospects and customers while promoting your product or service. As more bots are adopted to simulate real conversations, Twitter has been trying to bridge …

How Social Media Has Become a Vital Piece of B2B Marketing

Traditional marketing was an activity of writing creative copy for paper brochures and thinking about an advertising strategy. Perhaps there were some promotional events and conferences, but for the most part, marketing reached only as far as traditional media could reach. The Internet of course, changed everything. It shifted a marketer’s focus to having an …

4 Ways to Successfully Success your Customers on Social

Social media is no longer just a channel for marketing. It is now an important space for customer success managers (CSM) to foster strong relationships with users, listen to their needs, and provide them with valuable information. Having a consistent social media presence and incorporating it into your daily workflow allows you to present an …

The B2B Marketer’s Guide to Building a Successful Facebook Bot

Being able to message companies directly without having to wait on the line or email them makes it incredibly convenient and fast for users to ask questions, offer feedback, or simply build a connection with you. That’s why Facebook Messenger is an ideal platform for communicating with your prospects and customers. According to Facebook stats, …

Who Owns the Sales Funnel – Who Gives a F*CK?

A quick Google search will prove how the sales funnel – and who owns it – is an oft-discussed topic – and quite frankly, it’s been a bit over-debated. The war between sales and marketing is irrelevant and (to put it more bluntly) the focus shouldn’t be about who “owns” the funnel, rather how the …

5 B2B Social Media Marketing Trends to Expect in 2017

2016 has been a significant year for B2B social media marketing. As a serious outlet for marketers to take advantage of, social media has grown in acceptance and implementation by leaps and bounds. But all of that development is simply paving the way for things to come in 2017 for B2B social. Social media initiatives …