How to Fuel Your Social Media with Targeted Content

February 14th, 2017 - Have you ever watched someone scroll through their feed on a social platform? If you haven’t, I encourage you to do so. After watching a friend scroll through Facebook the other day, I wondered if she retained a single piece of information—it was like looking at a slot machine. As a content creator trying to …

The B2B Marketing Strategy That Will Put Your Worries to Rest in 2017

February 8th, 2017 - It seems that one of the biggest challenges facing B2B marketers in 2017 is getting their messages across to their audience, and ensuring they’re being heard and acted upon. With the proliferation of social media, mobile applications, and other digital channels, B2B marketers can no longer lag behind. They must pull up their socks and …

You’re Getting It All Wrong! Why You’re Not Measuring Brand Awareness on Social Media Correctly

January 31st, 2017 - To start, let’s agree that many B2B companies gear their marketing initiatives towards building their brand awareness. That’s because brand awareness is an important indicator of how recognizable or popular your company is to your target audience. When it comes to understanding brand awareness, social media is an invaluable channel. It gives you a bird’s …

How to Enhance Your Videos With Facebook’s Automatic Caption Generator

January 23rd, 2017 - Last week we published an article on Facebook’s new Live Audio feature and discussed the possibility of audio being an effective format for delivering your marketing content such as eBooks, interviews, and announcements. The notion of sound without moving visuals presents two interesting opportunities: firstly, you can focus only your words and not on design …

6 Unconventional Ways to Create Viral Blog Post Ideas

January 9th, 2017 - Writing a blog post is a burning trend and will keep growing in the coming years. But, there are very few people who can create viral content through their unique ideas or writing style. Would you like to write blog posts that go viral? Would you like to attract readers and make them come back …

Finally! Your Complete Guide to B2B Social Media Marketing

January 4th, 2017 - What is B2B Social Media? B2B social media is using websites and applications that enable users to create and share content or participate in social networking to achieve specific business goals. Beyond brand awareness, the main goals of B2B social media are to generate leads and establish thought leadership. To reach these goals, B2B marketers …

How to Create Loyalty-Driven Tactics for B2B Customer Retention in 2017

December 28th, 2016 - Customer retention can be one of the biggest issues affecting B2B businesses. B2B customers represent a valuable part of the market and companies that aren’t prepared to spot and rectify issues affecting customer retention in 2017 could find that their growth is stalled. This doesn’t have to happen. Understand the challenges, measure the issues, and …

6 Free and Effective Ways to Expand your Content Distribution

December 19th, 2016 - 2017 is creeping up on us. And in such a fast-paced, digital landscape, we as B2B marketers, must generate new and creative ways to expand our content distribution and stand out among competitors. While social media is undeniably an important place for amplifying your content’s reach, it’s critical to branch out into more locations. If …