Building a B2B Social Media Campaign Skyscraper: A Step-by-Step Guide

March 15th, 2017 - So you’re about to run your first, second, or millionth B2B social media campaign? Where do you begin? What are the proper steps you need to take? How do you measure the success of your campaign? Launching and executing your social media campaign does not begin when you first create a piece of content or …

3 Tips for Aligning your B2B Brand on Social Media

March 7th, 2017 - Besides content marketing, employee advocacy, and social listening, what other purposes does social media serve for B2B marketers? Branding. Social media gives you an opportunity to reach your target audience and establish your brand presence. With so many B2B companies trying to stand out in the market, it’s becoming extremely challenging to shine among the …

Measurement: The Secret Sauce for a Successful Employee Advocacy Program

February 28th, 2017 - Employee advocacy is a hot marketing trend at the moment. Quite simply, if 50% of employees are already sharing company related content across their personal social networks, it seems logical to tap into their set habits and provide then with a platform that makes sharing easier. That being said, turning employees into your company’s advocates …

How to Fuel Your Social Media with Targeted Content

February 14th, 2017 - Have you ever watched someone scroll through their feed on a social platform? If you haven’t, I encourage you to do so. After watching a friend scroll through Facebook the other day, I wondered if she retained a single piece of information—it was like looking at a slot machine. As a content creator trying to …

The B2B Marketing Strategy That Will Put Your Worries to Rest in 2017

February 8th, 2017 - It seems that one of the biggest challenges facing B2B marketers in 2017 is getting their messages across to their audience, and ensuring they’re being heard and acted upon. With the proliferation of social media, mobile applications, and other digital channels, B2B marketers can no longer lag behind. They must pull up their socks and …

You’re Getting It All Wrong! Why You’re Not Measuring Brand Awareness on Social Media Correctly

January 31st, 2017 - To start, let’s agree that many B2B companies gear their marketing initiatives towards building their brand awareness. That’s because brand awareness is an important indicator of how recognizable or popular your company is to your target audience. When it comes to understanding brand awareness, social media is an invaluable channel. It gives you a bird’s …

How to Enhance Your Videos With Facebook’s Automatic Caption Generator

January 23rd, 2017 - Last week we published an article on Facebook’s new Live Audio feature and discussed the possibility of audio being an effective format for delivering your marketing content such as eBooks, interviews, and announcements. The notion of sound without moving visuals presents two interesting opportunities: firstly, you can focus only your words and not on design …