How to Enhance Your Videos With Facebook’s Automatic Caption Generator

January 23rd, 2017 - Last week we published an article on Facebook’s new Live Audio feature and discussed the possibility of audio being an effective format for delivering your marketing content such as eBooks, interviews, and announcements. The notion of sound without moving visuals presents two interesting opportunities: firstly, you can focus only your words and not on design …

6 Unconventional Ways to Create Viral Blog Post Ideas

January 9th, 2017 - Writing a blog post is a burning trend and will keep growing in the coming years. But, there are very few people who can create viral content through their unique ideas or writing style. Would you like to write blog posts that go viral? Would you like to attract readers and make them come back …

Finally! Your Complete Guide to B2B Social Media Marketing

January 4th, 2017 - What is B2B Social Media? B2B social media is using websites and applications that enable users to create and share content or participate in social networking to achieve specific business goals. Beyond brand awareness, the main goals of B2B social media are to generate leads and establish thought leadership. To reach these goals, B2B marketers …

How to Create Loyalty-Driven Tactics for B2B Customer Retention in 2017

December 28th, 2016 - Customer retention can be one of the biggest issues affecting B2B businesses. B2B customers represent a valuable part of the market and companies that aren’t prepared to spot and rectify issues affecting customer retention in 2017 could find that their growth is stalled. This doesn’t have to happen. Understand the challenges, measure the issues, and …

6 Free and Effective Ways to Expand your Content Distribution

December 19th, 2016 - 2017 is creeping up on us. And in such a fast-paced, digital landscape, we as B2B marketers, must generate new and creative ways to expand our content distribution and stand out among competitors. While social media is undeniably an important place for amplifying your content’s reach, it’s critical to branch out into more locations. If …

Marketing Automation Is Incomplete Without a Social Media Management Platform. This is Why:

December 15th, 2016 - As a B2B marketer you need to achieve efficiency in everything you do. This is what a marketing automation platform does best. It gives you complete control over complex activities such as managing multiple cross-channel campaigns, personalizing content, qualifying leads, identifying prospects, and much more. As a result, all of your information from different tools …

5 Tips to Turn Employee Advocates Into Better Storytellers

December 12th, 2016 - Everyone loves stories. And social media is just the right place where great stories get shared. In fact, employee advocates are some of the best story-tellers within your company. They humanize your brand and have the ability to tell your company’s story on a more personal level. In doing so, they help drive your content …

Forrester Report: The Alarming Facts for B2B Marketers On Social Media

December 5th, 2016 - B2B marketers are under a tightening microscope. As technology advances and data aggregation is becoming more pivotal for organizations, they experience higher pressure to effectively demonstrate how their activities are contributing to business outcomes. The result is that B2B marketers must step up their game and put more emphasis on the things that matter most …

How to Create Lookalike Audiences Based on Your Socially Active Audience

November 29th, 2016 - Do you use Facebook ads? If so, then you’re most likely aware of the recent updates to Custom Audiences. Facebook allows you to segment your audience based on data that’s already available to you, making it easier for you to target the right people with the right ads. There are three types of audiences that …