How LinkedIn Showcase Pages Can Increase Advocacy

LinkedIn Showcase Pages are niche pages associated with a company page that highlight particular services or products with a unique voice. Showcase Pages are not temporary landing pages for specific events, but rather long-standing pages that aim at building relationships with a specific audience. With 63% of marketers rating LinkedIn as the most effective B2B …

How to Impress Your Clients with Proper Social Media Reports

As a marketing agency, you know your clients need results. Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in.  B2B marketers who …

4 Tips to Protect Social Accounts

As a B2B marketer, the odds of your social media accounts being compromised are higher than you might think. In fact, 25% of online accounts get hacked. While financial data and sensitive company information gets most of the attention when it comes to cyber-security, a breach in your social media accounts can be very damaging …

How Social Media Advocacy can Supercharge Your Enterprise Sales Team

The sales team is on the front lines of your brand presence, interacting with customers and closing the deals that build your business.  Which is why, salespeople make for perfect—and necessary—social media employee advocates. Employees are a top resource when it comes to spreading brand awareness via social: 50% of employees already share company info …

Scaling Your Social Media Engagement with Marketing Automation

As your enterprise builds up its social media following and the leads in your marketing funnel, your social media can easily become hard to manage. In order to scale effectively, your social media engagement and marketing automation solutions should be seamlessly integrated. With roughly 55% of B2B companies using marketing automation, integrating social media dashboards with …

3 B2B Facebook Marketing Tactics to Turn Around Poor Performance

There are three social media platforms most B2B marketers consider a must-have: LinkedIn, Twitter, and Facebook. And while you might think you need to have these three giants in order to have a complete social media marketing strategy, marketers should consider focusing on building a proper presence on some of the platforms instead of a …

5 Steps to Turn Social Media Followers into Brand Ambassadors

Your social media following, if used properly, is a goldmine for your B2B marketing efforts. The people who have actively chosen to “Like” or “Follow” may very well be the ones to take your company’s message to the masses.  Of course, you have to get them fired up, to do just that, and turn them …

How to Define Employee Advocacy Goals…Beyond Increasing Reach

Employee advocacy is a great way to leverage your employee’s social networks to increase the reach of your social media. However, increased reach should not be your only employee advocacy goal. By defining the specific clicks, conversions and revenue you are looking to get out of your advocacy program, you can better structure the program …

How Social Recruiting Can Find You the Best Talent

To ensure the continued success of your B2B company, you’ll need a system in place for recruiting stellar employees. And looking forward, a key component of such a system will probably be your social media presence. More and more B2B companies smartly leverage their social presence to find highly-qualified job candidates. In an environment where …

How to Optimize Social Media UX for the B2B Buyer

User experience is the one element that separates B2B vendors that survive from those who thrive. Customers want intuitive, easy interactions with the brands they care about, without frustrations and obstacles along the way. Buyers want to know they’re not engaging with companies who only want to sell, but who want to take them on …