Account-based marketing isn’t new. In fact, it’s been a successful strategy for many enterprise companies for decades. What is new is that account-based marketing is not just for large companies anymore, it’s now accessible (and cost-effective) for small and mid-sized organizations. In the past, ABM has been associated with extremely large time and money investments and …
In the B2B space, Facebook gets a very mixed response. Some brands seem to love it and some don’t seem to gain any real benefit from it. Although 84% of B2B marketers still use Facebook as part of their social strategy, only 30% find it truly effective. When a social network is notorious for being …
Social media can be a dangerous place for companies. With so many different channels and so many different audiences, it’s important to tailor your message and adopt the tone of the platform you are sharing on. Unfortunately, what works for some brands and audiences may not work for others. What is seen as funny or …
Social media is founded on the principle of instant, temporary dissemination. While it’s possible to dig through the archives to use social posts as a record of the past, it’s not common, and each post has an incredibly short shelf life. Facebook posts average 2–5 hours, Tweets live approximately 18 minutes, and LinkedIn usefulness expires …
Why would your target market choose you over competitors? The answer may be obvious to you but not necessarily to your target audience. That’s why your company must brand itself in a clever way in order to get prospects to see that you’re the best solution out there for their needs or problems. But sometimes …
Each day there are over 100 million active users on Twitter, and by the time you have finished reading this sentence over 6000 Tweets were posted. That’s insane! Twitter has certainly become a serious marketing tool, especially among B2B companies. In fact, 87% of B2B marketers said they use Twitter to distribute content. While it’s a …
It was only in 2003 when LinkedIn launched as a tiny professional networking site with only 20 signups a day. Since then it went through numerous transformations and is now considered the number one social media platform for content marketing among 94% of B2B companies. Research also indicates that more and more companies are using …
It’s easy to be drawn in by the constant hue and cry for more leads. But what if you could simply squeeze more juice out of the ones you already have? You can. According to a study by Jupiter Research, marketers who segment their lists boost conversions by 355% and revenues by 781%. In a …
Marketing automation is certainly becoming a necessity among B2B marketers—a recent study found that 53% of companies are applying the technology and 17% more are considering it. There’s the illusion that MAP is a lead generation panacea. Indeed, push-button convenience is a hot topic surrounding 21st-century technology, such as the self-driving cars. But just as …
Is social media killing our ability to be empathetic? With the rapid shift from in-person to digital communications, many are arguing that this vital aspect of relationship building is starting to decline. In fact: The University of Michigan found empathy among college students dropped considerably between 2000 and 2009. Sherry Turkle’s book “Reclaiming Conversation” found …
Get data driven social media strategy, advice and tips that get you what you really want… leads and conversions!