CMO 2.0 – Making IT Decisions with a Marketing Brain

The marketing technology landscape is growing. According to ChiefMartec.com’s 2016 report, the number of marketing technology platforms has doubled for the third straight year in a row to 3,874. As marketing automation and social media management platforms become wide-spread in use and popularity, the responsibilities of a marketing manager are no longer just conveying a …

How to Use Social Media Buyer Personas to Increase ROI

Sometimes marketers take out all the personal elements of reaching new audiences. Customers become data points based on analytics. But to reach these customers effectively it’s important to remember they are individuals with unique combinations of needs and interests. Keeping this in mind can help you tailor your marketing efforts not to a statistical point …

Why and How to Measure Specific Social Media Keyword ROI

If your company has a few social accounts, populates them with invigorating content and engages with your followers on a regular basis, you might feel your strategy is set in stone and going well. You feel you know how to reach new prospects. You deploy successful social campaigns, and you track the analytics with great …

What can Employee Advocacy Programs Learn from a Great Basketball Team

Like the 2014 San Antonia Spurs, a great basketball team has a fast point guard, quick-thinking forwards and an aggressive center. The players’ dynamic creates fluid and graceful plays to put the ball in the basket. Alone, each player would face insurmountable challenges. Together, they build on each other’s strengths to win the game. Any …

Twitter has Decided to Remove Links and Images from 140 Character Limit — OMG!! How Will this Affect Your B2B Social Media Strategy?

This just in, according to Bloomberg, a Twitter employee familiar with the matter claims that within the next two weeks, Twitter will no longer count links and images in the 140 character limit. The announcement is a direct continuation of Twitter CEO, Jack Dorsey’s, recent post that discussed the possibility of increasing the tweet limit …

How Can Social Media Help Increase Event Conversions?

The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers) and webinars (64%).  As a B2B marketer, simply getting people to attend your live or virtual event is not enough.  You’re asked to provide ROI for the events in order to validate the budget spent on events.  In order to …

Some Common Social Advocacy Hurdles and How to Overcome Them

Social advocacy is becoming more integrated into marketing strategies. Companies are realizing the value of social advocacy programs, such as increased conversion rates and higher engagement levels. Content shared by employees receives eight times more engagement than content shared by brand channels. To have a successful advocacy program, you need your CEO and stakeholders to …

Why a Clear Brand Story is Crucial for Multiple Social Accounts & Optimal Employee Advocacy

With the prominence of social media, many companies have more than just one account on the major networks. After all, with 85% of B2B buyers expecting companies to engage them via social, that level of involvement in the dynamic marketing vein is important. But without a focused approach, you’ll easily lose ground. Multiple accounts can …

How LinkedIn Showcase Pages Can Increase Advocacy

LinkedIn Showcase Pages are niche pages associated with a company page that highlight particular services or products with a unique voice. Showcase Pages are not temporary landing pages for specific events, but rather long-standing pages that aim at building relationships with a specific audience. With 63% of marketers rating LinkedIn as the most effective B2B …

How to Impress Your Clients with Proper Social Media Reports

As a marketing agency, you know your clients need results. Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in.  B2B marketers who …