How to Handle Negative Feedback on Social Media

While an increased online presence opens your brand up to more leads, it also fully exposes the feedback your B2B company receives. While regular complaints are important to deal with, complaints on social media can be extremely damaging to your company image. Only 30% of customers share positive reviews on social media, yet 45% of …

The Complete Guide to Segmented Social Messaging

Social media marketing forges ahead every single day, infusing relationships between B2B companies and their prospects and customers with a richness they never had before.  85% of B2B buyers believe vendors should present info via social media, so both the audience and their desire for business-related social engagement exists. But, in order to maximize their …

6 Insights You Gain by Integrating Social Media Management with Your CRM and MAP

A CRM (customer relationship management), MAP (marketing automation platform) and social media management tool, are three essential parts of every mid-market or enterprise B2B companies marketing toolbox. Just consider the numbers: 95% of B2B marketers have created corporate social media accounts. CRM leads all enterprise software categories in projected growth. Content marketing generates 3 times …

Creating Your Social Media Content Calendar

As a B2B marketer, you’re publishing content. You’re using the social media channels available to you and make sense for your brand. But are your efforts organized? Going about your social media marketing without a solid calendar—that is, a plan for which social networks you’ll post to and when—means you’re taking a shot in the …

Top 8 Tools for Curating Content on Social Media

As every B2B marketer knows, a social media strategy can’t be effective without content to fuel it. Unfortunately, the majority of B2B companies struggle to create that content. In Content Marketing Institute’s 2015 survey, the top two content marketing challenges that B2B marketers face were: Producing engaging content (54% of marketers) Producing content consistently (cited by …

How Segmenting Employees can Improve Social Advocacy

Getting your employees to share your social media posts is a great way to increase your reach, engagement, and most importantly, conversions. Instead of providing all of your employees with the same social advocacy board, segment your employees to help provide them with relevant posts to share and make it easier for you to measure …

How to Increase Customer Loyalty Through Social Media

When you have customers, you want to keep them. Period. It’s 50% easier to sell to existing customers than it is to land new ones. And, your social media marketing efforts are often what keep those existing customers engaged. But is your B2B marketing strategy fully attuned to turning current customers into repeat buyers and …

Marketing KPI Deep Dive: Demographics and Location

Building a social media audience that is useful to your B2B lead generation efforts takes more than just having thousands of followers or garnering hundreds of likes. It requires the right followers for your business based on their demographics and locations. 72% of all internet users are now active on social media, but as a …

Setting Your Social Media Strategy for 2016

The world of B2B social media marketing is always changing. And the basics of good modern marketing—such as engagement, consistency, and strong customer relationships—will stay the same. Looking ahead to 2016, how should the B2B marketer balance that tension? The answer will look different for every B2B firm, but it will always encompass planning ahead. Setting …

How to: Keep Your Brand Aligned Through Social Media Cover Photos [infographic]

People form their first impressions in about 17 milliseconds. Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. Every social channel has specific size requirements for cover photos and it is important that you are aware of the sizing and any …