What’s Big Data’s Role in Marketing Automation?

A well-known marketing expert once said that “In the future, marketing automation will use big data and analytics to predict the right action to take at any time.” At the time – way back in 2014 – this was somewhat of a bold prediction. Big data and marketing automation were already established, but few people …

7 Habits to Make Your Brand More Authentic on Social Media

Any company can have a social media presence. The real challenge lies in building a presence that is trustworthy and can generate conversions. When 63% of global consumers claim they would buy from a company they consider authentic, authenticity becomes a critical asset in your social media strategy. Authenticity is not something that can be …

Oktopost Takes Home the Gold!

With the Rio Games spirit still in the air, Oktopost is proud to announce its recent triumph – winning a Gold medal for Social Media Marketing Software, with a score of 4.82/5! Over the last couple of months, Oktopost has been competing in a race called the ‘2016 SaaS Summer Games’, held by GetApp, a company …

Employee Advocacy: What’s in It for Me?

Employee advocacy is a two-way street. While B2B companies greatly benefit from their advocates through amplified reach, increased customer loyalty, and higher lead generation, the question that still remains unanswered is: what’s in it for the employees? Although employees from every department gain value from participating in an advocacy program, customer-facing employees, usually those in …

How Marketing Automation Transformed The Sales Funnel

Back in 2011, Gartner predicted that by 2020 customers will manage 85% of their relationship with the enterprise without human interaction. It’s 2016 and their vision already seems accurate. In a world where computing is becoming ubiquitous, the power is in the buyers’ hands. They can do their own research and set their own terms, …

How Customer Experience Increases Social ROI

The focus of today’s marketing is not simply on messaging or building connections, rather on experience. While the phrase “customer journey” may seem like another buzzword or trend, understanding and improving the customer’s interactions with a company across all channels and touchpoints is the cornerstone of success in the digital age. By now, 89% of …

How New LinkedIn Targeting Feature Helps B2B Marketers

The dominant trend in marketing today is personalization. This is the notion that marketers should be creating messages for individual users while keeping their interests and needs in mind. In recent years, 91% of marketers have used real-time personalization, with the majority noticing a rise in engagement and tangible ROI. That being said, personalization is …

Why B2B Marketers Choose Facebook

Social media marketing is like visiting an ice cream parlor. Before deciding on a flavor that will keep you most satisfied, you can taste all the free samples first. With social media, it’s as effortless as distributing a company message across all channels to determine which channel generates the most leads. And just as your …

The 8-Step Social Media Workflow Broken Down

Social media is undoubtedly a fundamental component of every complete marketing strategy. Yet many enterprises still struggle to effectively utilize and integrate their social media with their existing marketing plan. What enterprise businesses may fail to realize is that just like with any other traditional marketing medium, social media also requires time and planning to …

Metrics for Gauging Social Advocacy Effectiveness

Social media advocacy is one of the smartest marketing strategies for a companies to adopt. With content shared by employees garnering 8 times more engagement than content shared through official corporate outlets, companies that use social advocacy simply have the edge over their competitors in building brand awareness and trust. But, as in all things …