Break Down the Facebook Giant With These Useful Tactics

In the B2B space, Facebook gets a very mixed response. Some brands seem to love it and some don’t seem to gain any real benefit from it. Although 84% of B2B marketers still use Facebook as part of their social strategy, only 30% find it truly effective. When a social network is notorious for being …

Employee Advocacy: The Importance of Laying an Ethical Foundation

Social media can be a dangerous place for companies. With so many different channels and so many different audiences, it’s important to tailor your message and adopt the tone of the platform you are sharing on. Unfortunately, what works for some brands and audiences may not work for others. What is seen as funny or …

5 Steps to Managing Social Media During a Rebrand

Why would your target market choose you over competitors? The answer may be obvious to you but not necessarily to your target audience. That’s why your company must brand itself in a clever way in order to get prospects to see that you’re the best solution out there for their needs or problems. But sometimes …

4 Ways Twitter Link Attachments Can Affect Your Marketing Strategy

Each day there are over 100 million active users on Twitter, and by the time you have finished reading this sentence over 6000 Tweets were posted. That’s insane! Twitter has certainly become a serious marketing tool, especially among B2B companies. In fact, 87% of B2B marketers said they use Twitter to distribute content. While it’s a …

4 Effective LinkedIn Strategies to Master B2B Marketing

It was only in 2003 when LinkedIn launched as a tiny professional networking site with only 20 signups a day. Since then it went through numerous transformations and is now considered the number one social media platform for content marketing among 94% of B2B companies. Research also indicates that more and more companies are using …

Get Started with B2B Market Segmentation to Boost Sales

It’s easy to be drawn in by the constant hue and cry for more leads. But what if you could simply squeeze more juice out of the ones you already have? You can. According to a study by Jupiter Research, marketers who segment their lists boost conversions by 355% and revenues by 781%. In a …

Marketing Automation is a Rear-View Camera, Not a Self-Driving Car

Marketing automation is certainly becoming a necessity among B2B marketers—a recent study found that 53% of companies are applying the technology and 17% more are considering it. There’s the illusion that MAP is a lead generation panacea. Indeed, push-button convenience is a hot topic surrounding 21st-century technology, such as the self-driving cars. But just as …

Establishing Empathy on Social Media Through Employee Advocacy

Is social media killing our ability to be empathetic? With the rapid shift from in-person to digital communications, many are arguing that this vital aspect of relationship building is starting to decline. In fact: The University of Michigan found empathy among college students dropped considerably between 2000 and 2009. Sherry Turkle’s book “Reclaiming Conversation” found …