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Transitioning from lead gen to demand gen with Ilana Shabtay
Radically Transparent
July 25, 2024

Transitioning from lead gen to demand gen with Ilana Shabtay

Ilana Shabtay, VP of Marketing at Fullpath shares her experience in taking the risk and ungating all content assets to focus on creating more educated and sales-ready leads. She discusses the …

All Attribution B2B Marketing Behind the Post Content Marketing Employee Advocacy Marketing Automation Product Updates Radically Transparent Social Listening Social Media Marketing Social Publishing Social Response Management Social Selling Video Marketing
Transitioning from lead gen to demand gen with Ilana Shabtay
Radically Transparent

Transitioning from lead gen to demand gen with Ilana Shabtay

5 Ways Using Oktopost Has Helped B2B Marketers Be Bold
B2B Marketing

5 Ways Using Oktopost Has Helped B2B Marketers Be Bold

How to Get Management Buy-In for a Social Selling Program
Behind the Post

How to Get Management Buy-In for a Social Selling Program

7 productivity tips we have learned from social media managers
Social Media Marketing

7 productivity tips we have learned from social media managers

Decoding the mysteries of intent data with James Fletcher
Radically Transparent

Decoding the mysteries of intent data with James Fletcher

How to Put the “Social” Back in B2B Social Media
Behind the Post

How to Put the “Social” Back in B2B Social Media

8 Demand Generation Tactics to Implement in 2024
B2B Marketing

8 Demand Generation Tactics to Implement in 2024

The Essential Guide to Marketing for Law Firms
B2B Marketing

The Essential Guide to Marketing for Law Firms

Engage in Effective Customer Communication with Canned Responses
Product Updates

Engage in Effective Customer Communication with Canned Responses

From Followers to Leaders: Employee Advocacy as a B2B Marketing Game-Changer
B2B Marketing

From Followers to Leaders: Employee Advocacy as a B2B Marketing Game-Changer

10 Years of Transforming the Way B2B Does Social
B2B Marketing

10 Years of Transforming the Way B2B Does Social

Why Building a Trusted Community Outshines Reliance on Intent Signals in B2B Marketing
B2B Marketing

Why Building a Trusted Community Outshines Reliance on Intent Signals in B2B Marketing