How Should Marketers Buy a Social Media Management Platform

October 17th, 2017 - In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. So where to begin when buying a platform? With a myriad of social media vendors out there, it can be an …

Why Effective Social Media Management Starts and Ends with Campaigns

October 10th, 2017 - Let’s talk about ‘Campaigns’ – a term, which in the B2B marketing world, guides almost every activity you do. Good marketing campaigns force you to back up your activities with a coherent plan. They make you go through the process of researching your market, establishing clear goals and objectives, articulating compelling messaging and buyer personas, …

The Missing Piece of Marketing Automation: Social Media Data

October 3rd, 2017 - You’ve heard about it, you know marketers who swear by it, and perhaps you use it yourself. I’m talking about marketing automation – one of the biggest, most valuable technologies that sometimes gets marketers thinking, what is this all about? To put your mind at rest, marketing automation is defined by Marketo a technological platform that …

Building a Healthy Employee Advocacy Program: Who to Onboard First?

September 26th, 2017 - There’s no doubt that employees are the strongest engine behind advocating for your brand. Yet, one of the questions puzzling many companies looking to embark on an employee advocacy program is, “Where do I start? Who do I onboard first?”. As with any new initiative, a successful advocacy program relies heavily on how you roll …

7 Quick Reads to Help B2B Marketers Stay Sharp at Work

September 19th, 2017 - Top athletes must exercise on a regular basis to maintain peak physical fitness and win competitions. Award-winning musicians and actors are constantly rehearsing their craft to ensure their performances make audiences cheer, laugh, and sometimes cry. Yet even for elite performers, practice alone doesn’t make perfect. High-performing professionals in every industry learn from recognized thought …

11 Employee Advocacy Best Practices from 11 Marketing Experts

September 12th, 2017 - Employee advocacy sparked a new wave of influencers. Influencers who share your company content across their Twitter, Facebook, or LinkedIn profiles, which ultimately results in amplified social reach and better engagement. While everyone agrees that employee advocacy is the icing on your marketing cake, why is it that some programs fail and others succeed? The …

Facebook vs. LinkedIn vs. Twitter: The New Tinder-World of Video Marketing

August 29th, 2017 - Video is dominating social media, or should I say, social media is dominating video. If YouTube was the first player to rule the land, now we experience a Tinder-world of video networks, all fighting for our attention. Twitter with ‘Periscope’, then Facebook with ‘Watch’, and now LinkedIn with its recent update. Whichever direction we swipe, …

Customer Engagement: Latest Research from Over 2,000 Global Consumers and Marketers

August 24th, 2017 - As we approach 2018, marketing is undergoing significant and rapid changes. We’re shifting away from the mass, push-based strategies, and towards more one-on-one, targeted communication that stems from personalization, authenticity, and trust. In the words of Marketo, we have entered a new era – an era marked by the ‘Engagement Economy’ where consumers are not …

The Role of Big Data in Successful Employee Advocacy Programs

August 22nd, 2017 - Employee advocacy is nothing new. 90% of B2B companies are already pursuing or have plans to pursue an employee advocacy program. This figure alone represents a clear shift in the way companies utilize and think about social media as a company-wide strategy, rather than a marketing-only tool. At a time when customers rely on social …