Using Social Signals to Improve your Lead Scoring

June 20th, 2017 - On average, 75% of the leads you have collected are not ready to make a purchase. Not to mention, 70% of leads you collect are lost due to poor interactions and follow-ups. So how do you know when it’s time for a sales person to reach out to them? How do you know if these …

How to Leverage Content on Social Media for Effective Lead Generation

June 13th, 2017 - As a B2B marketer, your leads are your life net – you need them for survival. Because of this, you constantly need to find ways to leverage existing resources for effective lead generation. If your search has led you to social media, then you’re in the right place. With an estimated 2.34 billion users worldwide (and …

Choo Choo: How to Get on the Social Customer Care Train

June 6th, 2017 - Today’s B2B customers feel empowered. They demand a whole new level of customer focus, expecting companies to know them personally, recognize their challenges, and cater to their needs. While this may seem like a challenging task, it isn’t. The majority of your customers (nearly 70%) are already connecting and speaking with you personally via social media. In …

Why Social Media Is the Best Thing That Happened to Marketing Automation [Infographic]

May 30th, 2017 - Marketing automation is no longer a luxury, it’s a necessity. With hundreds of leads to keep track of, B2B marketers don’t have the time to build close relationships with every single one. This is where marketing automation comes in. It can juggle multiple tasks at once, collecting valuable data on prospects and tailoring specific content …

How to “Mature” Your Company’s Content Marketing Strategy

May 23rd, 2017 - Content marketing is certainly not a novelty concept, but it may feel new to plenty of marketers. At least, that’s what 2017 research from The Content Marketing Institute revealed. Although a vast majority of polled organizations—89%—said they were using content in their B2B marketing approach, only 22% considered their efforts to be “mature.” In fact, …

4 Proven Strategies to Incentivize your Employee Advocates

May 16th, 2017 - How do you make employee advocates naturally share more content? With incentives. Seems like a no-brainer, right? Unfortunately many companies fail to incentivize employee advocates for their contribution, which leads to a drop in morale, effort, and performance. Employees are the most essential asset to your marketing initiatives. Empowering them through tangible and intangible rewards …

Top 6 B2B Marketing Trends to Leverage in 2017

May 9th, 2017 - Marketers who work in the B2B industry face a lot of competition. The best way to outpace your competition is by staying on top of the latest trends. Below, I examine 6 trends that are shaping today’s B2B marketing industry and how you can keep up: 1. Employee Advocacy Now, more than ever, people want to connect with people, not businesses. That’s why …

3 Ways Social Customer Care Ties to your B2B Marketing Strategy

May 2nd, 2017 - Social customer care is more than customer service. It’s more than answering customer questions via social channels like Facebook, LinkedIn, and Twitter. It’s about adapting to the digital landscape where your audience is more informed, more savvy, and more aware of the interactions they have with companies. If you have a strong social media presence, …

Launching an Employee Advocacy Program: How to Train Employees in Less Than 2 Weeks!

April 18th, 2017 - Most of your employees are already vocal about their company on social media. However, some of your employees are going to be new to the ‘social world’. These guys will definitely require more guidance, safety, and tools to boost up their confidence. In fact, 72% of employees have not received any type of social media …