View the entire lead journey on social – from the moment someone engages with your content until they become a customer. Directly attribute leads to specific social media channels, profiles, and campaigns.
The value of social media isn’t always clear. By tracking conversations, Oktopost assigns a money value to your social media activities so you can truly establish their ROI.
Track clicks, comments, shares, and more, with simplified graphs and charts. Deepen your insights by breaking down engagement by networks, campaigns, and time of day.
Measure follower growth, mentions, and click demographics to recognize trends in customer engagement and content performance.
With Oktopost, there’s no more guesswork in building engaging posts. View top-performing links, keywords, multi-media, and hashtags to constantly improve your social content.
Like any marketing strategy, employee advocacy needs to be data-driven. Gain deep insights into employee engagement and marketing ROI to grow a healthy program.
Social data shouldn’t live in a silo. Automatically connect it with your marketing automation, CRM, and BI platforms to gain a more complete picture of the buyer journey across every channel.
Turn your social media performance into digestible reports, ready to be presented. Demonstrate clicks, conversions, and engagement metrics clearly and professionally.
Whether you’re using Excel or an enterprise BI solution, easily connect all of your social intelligence from Oktopost for extended analysis and consolidated reporting.
"Oktopost plays an integral part in helping us be more effective at marketing and measuring ROI. We are pleased to announce that within one quarter of using Oktopost, we generated a 39% increase in clicks and a 386% increase in trackable conversions"
"Oktopost has simplified and expanded the level of reporting we're able to accomplish across campaign planning, posting, and measurement. We've been able to see which campaigns are performing well and focus more on improving the timing and messaging of our content."