Establish your
social media ROI

Measure every social media activity with unlimited data, insights, and reports – designed to reach your B2B goals.

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Lead Attribution

Track lead conversions on social

View the entire lead journey on social – from the moment someone engages with your content until they become a customer. Directly attribute leads to specific social media channels, profiles, and campaigns.

ROI Calculator

Quantify your social media success

The value of social media isn’t always clear. By tracking conversations, Oktopost assigns a money value to your social media activities so you can truly establish their ROI.

Engagement Metrics

Understand what truly resonates

Track clicks, comments, shares, and more, with simplified graphs and charts. Deepen your insights by breaking down engagement by networks, campaigns, and time of day.

Audience Insights

Discover new audience trends

Measure follower growth, mentions, and click demographics to recognize trends in customer engagement and content performance.

Post-Level Analytics

Optimize your content performance

With Oktopost, there’s no more guesswork in building engaging posts. View top-performing links, keywords, multi-media, and hashtags to constantly improve your social content.

Employee Advocacy

Monitor employee advocacy results

Like any marketing strategy, employee advocacy needs to be data-driven. Gain deep insights into employee engagement and marketing ROI to grow a healthy program.

Data Portability

Leverage social data across platforms

Social data shouldn’t live in a silo. Automatically connect it with your marketing automation, CRM, and BI platforms to gain a more complete picture of the buyer journey across every channel.

Powerful Reporting

Show off your success to higher-ups

Turn your social media performance into digestible reports, ready to be presented. Demonstrate clicks, conversions, and engagement metrics clearly and professionally.

BI Integration

Uncover deeper insights

Whether you’re using Excel or an enterprise BI solution, easily connect all of your social intelligence from Oktopost for extended analysis and consolidated reporting.

Craig Bushman

VP Marketing

"Oktopost plays an integral part in helping us be more effective at marketing and measuring ROI. We are pleased to announce that within one quarter of using Oktopost, we generated a 39% increase in clicks and a 386% increase in trackable conversions"

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Justin Kirkland

eMarketing Manager

"Oktopost has simplified and expanded the level of reporting we're able to accomplish across campaign planning, posting, and measurement. We've been able to see which campaigns are performing well and focus more on improving the timing and messaging of our content."

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Tie social media to your B2B goals

Discover how Oktopost will help you demonstrate the real value of social media by measuring metrics that matter!

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