Launching an employee advocacy program is one of the most impactful steps a B2B marketer can take to expand brand reach, build authentic trust with audiences, and turn employees into powerful voices for the company.
Inspire employees across your organization to share marketing content and leverage their collective reach to amplify your brand with B2B employee advocacy.
The Oktopost Academy will equip you with the mindset, skillset, and toolset necessary to lead B2B social media at your organization successfully.
We've compiled our 10+ years of experience in the B2B space to deliver the absolute essentials for any B2B marketer.
Leading B2B brands empower their employees with advocacy.
"Having clients independently contact advocates about their content is just phenomenal. And you can't just quantify that with engagement rates or likes. It's really special to see."
"Prior to Oktopost, we had a sea of content that we thought was being wasted without any means to amplify it. Oktopost changed the game by not only helping us share it effectively but also giving us detailed analytics to see how our advocates' posts were performing."
"We've built a program that excites advocates through competitions, testimonials, and regular updates. It's about creating a sense of community and showing the value of their contributions."
Jennifer Gutman is the Director of Customer Marketing at Oktopost and a recognized expert in B2B employee advocacy strategy. With over a decade of experience, she has coached advocacy programs of all shapes and sizes, leading them to scale and sustainable success.
Jennifer passionately believes that social media is the anchor of any successful B2B marketing strategy.
A true B2B partner to some of the world's most social organizations.
Discover how Oktopost can help you build, execute and measure a successful B2B social media strategy.
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