On-Demand: The State of B2B Social Media Marketing

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In 2021, we saw social media taking a big role in B2B marketing: what many organizations were using solely as a brand awareness platform, suddenly turned into a channel that we would heavily rely on to connect to the right people at the right time.

As a low-cost, high-impact strategy, social media marketing has risen to the top of the B2B agenda.

On this webinar, "Radically Transparent: The State of B2B Social Media Marketing" we gave a sneak peek into the key findings of our CMO survey and talked about how and why social media became one of the most effective marketing channels for B2B.

Watch now on-demand for an insightful conversation about:

  • The top growing B2B marketing channels today
  • The priority of B2B marketing investments for 2022
  • How social media helps B2B organizations to improve customer experience
  • Best performing social media marketing initiatives


Natalie Binns

Natalie Binns

VP Marketing, Oktopost
Jen Gutman

Jen Gutman

Director of Social Strategy, Oktopost