Why A/B Testing Should Be Your Next Step on Social Media

August 15th, 2017 - When you post on social media three things can happen: Your audience ignores (ouch!) Your audience responds (with a like, share, or comment – not bad!) Your audience is SO interested, they click (and potentially convert – hooray!) However, as marketers we always strive to understand the why behind our audience’s actions; why did they …

How LinkedIn Can Boost Your Thought Leadership

August 1st, 2017 - LinkedIn has over 500 million registered members worldwide. Like other social media networks, it caters to a specific audience. It is the major social channel for business professionals and fills a niche that is not addressed by Facebook or Twitter. When users are on LinkedIn, they are thinking ‘business’, not the next new recipe or celebrity tweet. …

3 Top Metrics for B2B Marketers to Track on Social Media

July 5th, 2017 - So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. What’s next? How can you measure and demonstrate the true impact of your B2B social media marketing efforts? In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number …

How to Leverage Content on Social Media for Effective Lead Generation

June 13th, 2017 - As a B2B marketer, your leads are your life net – you need them for survival. Because of this, you constantly need to find ways to leverage existing resources for effective lead generation. If your search has led you to social media, then you’re in the right place. With an estimated 2.34 billion users worldwide (and …

Rethinking B2B Social Media: 3 Things You’re Probably Doing Wrong

April 11th, 2017 - B2B marketers can sometimes get lost on social media. Understanding which social channels to focus on, which messaging drives engagement, or how to use social media to convert more leads are all common challenges facing today’s marketeers. For those of you who are experiencing similar set-backs, this episode of Act-On’s Rethink Podcast is worth listening …

How I Prepared for My First Business Conference: 7 Important Takeaways

April 4th, 2017 - Heading into my first business conference in the buzzing city of London was quite overwhelming! So many things to plan, consider, and organize before I even got a chance to arrive at the conference! Luckily I was teamed up with four colleagues (and great mentors) who are well-versed in this world. And this made me …

Building a B2B Social Media Campaign Skyscraper: A Step-by-Step Guide

March 15th, 2017 - So you’re about to run your first, second, or millionth B2B social media campaign? Where do you begin? What are the proper steps you need to take? How do you measure the success of your campaign? Launching and executing your social media campaign does not begin when you first create a piece of content or …

3 Tips for Aligning your B2B Brand on Social Media

March 7th, 2017 - Besides content marketing, employee advocacy, and social listening, what other purposes does social media serve for B2B marketers? Branding. Social media gives you an opportunity to reach your target audience and establish your brand presence. With so many B2B companies trying to stand out in the market, it’s becoming extremely challenging to shine among the …

The B2B Marketing Strategy That Will Put Your Worries to Rest in 2017

February 8th, 2017 - It seems that one of the biggest challenges facing B2B marketers in 2017 is getting their messages across to their audience, and ensuring they’re being heard and acted upon. With the proliferation of social media, mobile applications, and other digital channels, B2B marketers can no longer lag behind. They must pull up their socks and …