How to Leverage Content on Social Media for Effective Lead Generation

June 13th, 2017 - As a B2B marketer, your leads are your life net – you need them for survival. Because of this, you constantly need to find ways to leverage existing resources for effective lead generation. If your search has led you to social media, then you’re in the right place. With an estimated 2.34 billion users worldwide (and …

Rethinking B2B Social Media: 3 Things You’re Probably Doing Wrong

April 11th, 2017 - B2B marketers can sometimes get lost on social media. Understanding which social channels to focus on, which messaging drives engagement, or how to use social media to convert more leads are all common challenges facing today’s marketeers. For those of you who are experiencing similar set-backs, this episode of Act-On’s Rethink Podcast is worth listening …

How I Prepared for My First Business Conference: 7 Important Takeaways

April 4th, 2017 - Heading into my first business conference in the buzzing city of London was quite overwhelming! So many things to plan, consider, and organize before I even got a chance to arrive at the conference! Luckily I was teamed up with four colleagues (and great mentors) who are well-versed in this world. And this made me …

Building a B2B Social Media Campaign Skyscraper: A Step-by-Step Guide

March 15th, 2017 - So you’re about to run your first, second, or millionth B2B social media campaign? Where do you begin? What are the proper steps you need to take? How do you measure the success of your campaign? Launching and executing your social media campaign does not begin when you first create a piece of content or …

3 Tips for Aligning your B2B Brand on Social Media

March 7th, 2017 - Besides content marketing, employee advocacy, and social listening, what other purposes does social media serve for B2B marketers? Branding. Social media gives you an opportunity to reach your target audience and establish your brand presence. With so many B2B companies trying to stand out in the market, it’s becoming extremely challenging to shine among the …

The B2B Marketing Strategy That Will Put Your Worries to Rest in 2017

February 8th, 2017 - It seems that one of the biggest challenges facing B2B marketers in 2017 is getting their messages across to their audience, and ensuring they’re being heard and acted upon. With the proliferation of social media, mobile applications, and other digital channels, B2B marketers can no longer lag behind. They must pull up their socks and …

How to Enhance Your Videos With Facebook’s Automatic Caption Generator

January 23rd, 2017 - Last week we published an article on Facebook’s new Live Audio feature and discussed the possibility of audio being an effective format for delivering your marketing content such as eBooks, interviews, and announcements. The notion of sound without moving visuals presents two interesting opportunities: firstly, you can focus only your words and not on design …

Finally! Your Complete Guide to B2B Social Media Marketing

January 4th, 2017 - What is B2B Social Media? B2B social media is using websites and applications that enable users to create and share content or participate in social networking to achieve specific business goals. Beyond brand awareness, the main goals of B2B social media are to generate leads and establish thought leadership. To reach these goals, B2B marketers …

Forrester Report: The Alarming Facts for B2B Marketers On Social Media

December 5th, 2016 - B2B marketers are under a tightening microscope. As technology advances and data aggregation is becoming more pivotal for organizations, they experience higher pressure to effectively demonstrate how their activities are contributing to business outcomes. The result is that B2B marketers must step up their game and put more emphasis on the things that matter most …