Building a B2B Social Media Campaign Skyscraper: A Step-by-Step Guide

March 15th, 2017 - So you’re about to run your first, second, or millionth B2B social media campaign? Where do you begin? What are the proper steps you need to take? How do you measure the success of your campaign? Launching and executing your social media campaign does not begin when you first create a piece of content or …

3 Tips for Aligning your B2B Brand on Social Media

March 7th, 2017 - Besides content marketing, employee advocacy, and social listening, what other purposes does social media serve for B2B marketers? Branding. Social media gives you an opportunity to reach your target audience and establish your brand presence. With so many B2B companies trying to stand out in the market, it’s becoming extremely challenging to shine among the …

The B2B Marketing Strategy That Will Put Your Worries to Rest in 2017

February 8th, 2017 - It seems that one of the biggest challenges facing B2B marketers in 2017 is getting their messages across to their audience, and ensuring they’re being heard and acted upon. With the proliferation of social media, mobile applications, and other digital channels, B2B marketers can no longer lag behind. They must pull up their socks and …

How to Enhance Your Videos With Facebook’s Automatic Caption Generator

January 23rd, 2017 - Last week we published an article on Facebook’s new Live Audio feature and discussed the possibility of audio being an effective format for delivering your marketing content such as eBooks, interviews, and announcements. The notion of sound without moving visuals presents two interesting opportunities: firstly, you can focus only your words and not on design …

Finally! Your Complete Guide to B2B Social Media Marketing

January 4th, 2017 - What is B2B Social Media? B2B social media is using websites and applications that enable users to create and share content or participate in social networking to achieve specific business goals. Beyond brand awareness, the main goals of B2B social media are to generate leads and establish thought leadership. To reach these goals, B2B marketers …

How to Create Lookalike Audiences Based on Your Socially Active Audience

November 29th, 2016 - Do you use Facebook ads? If so, then you’re most likely aware of the recent updates to Custom Audiences. Facebook allows you to segment your audience based on data that’s already available to you, making it easier for you to target the right people with the right ads. There are three types of audiences that …

Roundup of New Twitter Features: What’s Essential for B2B Marketers

November 14th, 2016 - The other day I wrote an easy guide on building a Facebook Messenger Bot and how B2B marketers like yourselves can use this intelligent tool to create better conversational experiences with prospects and customers while promoting your product or service. As more bots are adopted to simulate real conversations, Twitter has been trying to bridge …

How Social Media Has Become a Vital Piece of B2B Marketing

November 10th, 2016 - Traditional marketing was an activity of writing creative copy for paper brochures and thinking about an advertising strategy. Perhaps there were some promotional events and conferences, but for the most part, marketing reached only as far as traditional media could reach. The Internet of course, changed everything. It shifted a marketer’s focus to having an …

The B2B Marketer’s Guide to Building a Successful Facebook Bot

November 3rd, 2016 - Being able to message companies directly without having to wait on the line or email them makes it incredibly convenient and fast for users to ask questions, offer feedback, or simply build a connection with you. That’s why Facebook Messenger is an ideal platform for communicating with your prospects and customers. According to Facebook stats, …