Advocacy Agent

Scale advocacy with AI-powered personalization

Use Oktopost Advocacy Agent to empower hundreds or thousands of employees to advocate effortlessly. Automatically personalize approved company content in each advocate’s unique voice, boosting participation, organic reach, and measurable business impact.

Scale advocacy with AI-powered personalization
UI cards showing the Oktopost AI teammate 'Alex' creating post drafts and asking the user, "How does this sound?"
Effortless authenticity

Turn approved content into posts employees actually want to share

The Advocacy Agent learns your advocate’s writing style and adapts approved content to sound like them. It’s your message, just expressed in their voice, so it feels authentic at scale.

 

Oktopost analytics dashboard showing a 171% increase in shares and an 80% increase in program adoption, alongside metrics for reach and engagement.
Program adoption

Increase participation across every type of advocate

Most employees are willing to share content, but lack the time, confidence, or clarity on what to say on LinkedIn. The Advocacy Agent removes these blockers by turning approved content into ready-to-share posts that sound like them, making participation faster, easier, and more comfortable.

Oktopost analytics dashboard showing a 171% increase in shares and an 80% increase in program adoption, alongside metrics for reach and engagement.
Organic reach

Reclaim your reach in the age of AI Search

Organic brand reach continues to decline across social platforms as LLMs take the stage. Advocacy Agent activates your employees’ collective networks with authentic content that drives more visibility, engagement, and conversations than brand pages alone.

A man smiling at his laptop in an office, with a 'Posting Preferences' UI overlay showing frequency settings for a LinkedIn profile.

Your program, your rules

Advocacy Agent adapts to your team’s comfort level, not the other way around. You set the guardrails, and employees choose the workflow that fits their day.

Review & approve mode

Employees receive personalized drafts and approve them before publishing.

Auto-pilot mode

Advocacy Agent automatically publishes approved content on the advocate’s behalf.

Oktopost 'AI Social Teammate' setup screen showing tone settings for professional and persuasive voices, alongside a preview of a LinkedIn post for Anna Garcia.
Personalized Voice Profiles

AI that sounds like your people

Personalized Voice Profiles use each advocate’s writing and preferences so content sounds authentic and on-brand. Setup takes under a minute and is designed for busy advocates.

Built for Advocacy Leaders

Run a higher-performing employee advocacy program

Advocacy Agent gives program leaders a team of AI co-pilots to scale employee advocacy without increasing admin workload, helping them run their program with less effort and distribute content effectively.

Run a higher-performing employee advocacy program Run a higher-performing employee advocacy program
Dominic Yacoubian

“The AI in Oktopost is a significant enabler for us. Without it, we couldn’t scale our advocacy. We simply don’t have the resources to create that volume of content. And without AI-personalized content, advocates would either not post at all or just copy what’s on the Board. It’s driving real engagement.”

Dominic Yacoubian
Dominic Yacoubian
VP, Head of Digital Marketing EMEA, AllianceBernstein

The only B2B advocacy platform with a built-in Advocacy Agent

Advocacy Agent is fully embedded into your employee advocacy workflow, connecting content distribution, personalization, publishing, and analytics in one platform.

Personalized Content Creation

Automatically rewrite approved content in each advocate’s voice.

Voice Profiles

Learn each employee’s tone and preferences over time.

Approval Workflows

Choose review-first or fully automated posting.

Advocacy Analytics

Track adoption, shares, engagement, and business impact.

Content Governance

Keep messaging on-brand while enabling personalization at scale.

Built-in Onboarding Experience

Guided flows help advocates personalize their agent’s tone and preferences.

Continuous Learning

The Advocacy Agent improves accuracy over time by learning from each advocate’s edits.

Make employee advocacy effortless

Turn more employees into engaged advocates with personalized AI-powered content that drives reach, engagement, and pipeline.

Frequently Asked Questions

How does Advocacy Agent increase employee advocacy participation?

By removing the main barriers to employee advocacy participation, such as time, effort, and confidence. Advocacy Agent turns approved content into ready-to-share posts in each employee’s voice, making it easy for anyone, from individual contributors to executives, to participate without added workload and driving higher program adoption.

Will AI-generated advocacy posts still feel authentic?

Yes. Advocacy Agent doesn’t write "AI slop" posts. Advocacy Agent rewrites approved company content using each employee’s Personalized Voice Profile, so the tone, phrasing, and style reflect how they naturally communicate. Employees can also review or edit posts before publishing, ensuring everything still feels personal and genuine.

Can employees control what gets posted on their social profiles if they use the Advocacy Agent to post?

Yes. Employees always stay in control. Advocacy Agent generates personalized post drafts, but employees can review, edit, or reject anything before it’s published. They can also choose their preferred level of automation, from full review to auto-posting, so participation always matches their comfort level and workflow.

How does Advocacy Agent keep employee posts compliant and on-brand?

Advocacy Agent only works with pre-approved company content, ensuring every post starts from messaging that already meets your brand and compliance standards. It then personalizes that content within defined guardrails, so tone can adapt to each employee’s voice, but the core message, claims, and positioning remain unchanged.

When should employees be introduced to the Advocacy Agent?

Employees should be introduced to the Advocacy Agent once they’re ready to start sharing approved content. The sweet spot is after onboarding and when clear posting guidelines are in place. At this stage, it makes writing approved content feel effortless, and advocates feel confident participating immediately, without changing how they understand the program or their responsibilities.

How does the Advocacy Agent help scale employee advocacy programs?

The Advocacy Agent helps employee advocacy programs scale by removing the manual effort typically required to keep them running. It uses AI co-pilots to turn approved content into ready-to-share posts that match each employee’s voice, making it easy for them to participate without extra work. For program managers, it reduces the need to chase contributions, rewrite copy, or manage distribution manually. Instead, they can focus on strategy while the Agent helps distribute content consistently across the organization and at scale.