AI

AI built to run B2B social media operations

Most AI tools help marketers create content faster. Oktopost helps marketing teams operate differently.

AI built to run B2B social media operations

Trusted by B2B marketing teams putting AI to work

Fujitsu logo, a B2B team using our social media publishing & employee advocacy platform
HCLTech logo
monday.com logo, a SaaS company leveraging social media engagement.
DKSH logo
B2B funnel
AI across the platform

AI social media that still reports to pipeline

AI is only valuable when it’s connected to the rest of your marketing operation. Whether Oktopost is drafting content, personalizing employee advocacy, or automating workflows, the work stays connected to your campaigns, CRM, and reporting. You get the productivity of AI without losing governance, visibility, or the ability to prove business impact.

Results from customers like yours

Verified outcomes from Oktopost customers.

10x

More social content shared

70%

Increase in organic social reach

100%

Lead increase

B2B social media manager
Agents, not assistants

AI that does the work, not just suggests it

Most AI tools generate content and wait for someone to take it from there. Oktopost’s AI agents complete repetitive work within the guardrails your team defines, personalizing employee advocacy, routing approvals, and automating operational tasks while keeping every action visible and accountable.

Every agent runs inside the approval workflow your team already trusts, so what goes out still reflects a person’s judgment, not a model’s guess. That’s what lets Advocacy Agent and Agent Builder act on their own, without a person repeating each decision.

Daniel Klaus

“When we look at the last 6 months, Oktopost’s employee advocacy solution enabled our employees to share 10X more social content, generating a 70% increase in our organic social reach.”

Daniel Klaus
Daniel Klaus
Senior Manager of Global Digital Marketing, Fujitsu
Claude interface
Built into your workflow

Create content where you already work

The Oktopost Claude Plugin turns Claude Code into an Oktopost workspace, allowing marketers and developers to draft, tag, and schedule social content without leaving the tools they already use. Campaign tagging and approval workflows remain fully intact.

Social media manager checking her agents output
Personalization at scale

Personalize employee advocacy at scale

Advocacy Agent transforms approved company content into personalized employee posts that reflect each individual’s tone and style. Marketing teams can scale employee advocacy without manually rewriting every post, while maintaining full control over approved messaging.

Tech stack logos
Configurable, autonomous agents

Automate the work your team repeats every day

Agent Builder puts workflow automation directly in marketers’ hands, so teams can automate the work they understand best without depending on technical resources. Build agents around recurring tasks such as approval routing, conversation triage, and workflow orchestration, with every action governed and integrated with the systems your team already uses.

Let AI take on the busywork

See how Oktopost AI drafts content, personalizes advocacy, and automates the approvals behind it.

Frequently Asked Questions

What is Oktopost's approach to AI in B2B social media?

Oktopost builds AI that runs parts of the work, not just chat features bolted onto the platform. The Oktopost Claude Plugin drafts and schedules posts, Advocacy Agent personalizes advocacy content, and Agent Builder automates approvals and triage. All three connect to the same Salesforce and Marketo data that already ties your social activity to pipeline.

What's the difference between Oktopost's AI agents and a general AI writing assistant?

A writing assistant drafts a caption and stops there. A person still has to approve it, then personalize and send it out. Advocacy Agent and Agent Builder act on their own within the guardrails you set, personalizing content or running an approval queue without a person repeating the same decision each time. The Claude Plugin is closer to a copilot. You still direct it.

What does Advocacy Agent do, and do I still need to approve content before it goes out?

Advocacy Agent takes content your team has already approved and rewrites it in each employee's own voice, so it doesn't read like a copy-paste of the company post. It works from approved content only. It doesn't publish anything that skipped your review process. See the Advocacy Agent page (/platform/advocacy-agent/) for the full workflow.

What does the Oktopost Claude Plugin do?

It turns your terminal into an Oktopost front end. You can draft posts, tag them to the right campaign, and schedule them from Claude Code, without switching to a separate app or losing your team's existing approval workflow. See how Celonis uses it on the Claude Plugin page (/platform/oktopost-claude-plugin/).

What can Agent Builder automate for my team?

Agent Builder is built for recurring, rules-based work: approval queues and conversation triage across your inbox. You configure the rules, no code required, and the agent logs what it did so you keep visibility into every decision. It connects to Salesforce, Marketo, HubSpot, Slack, and Microsoft Teams. See Agent Builder (/platform/agent-builder/) for the full integrations list.

Do I need a separate Anthropic or Claude account to use Oktopost's AI products?

Only the Oktopost Claude Plugin runs inside Claude Code, so that product specifically requires a Claude Code setup. Advocacy Agent and Agent Builder run inside the Oktopost platform directly and don't require a separate Anthropic account.