Marketing Intelligence
Oktopost tracks competitor profiles on LinkedIn and across channels, giving your team automated share of voice data, content performance benchmarks, and real-time rival activity alerts. You get the competitive picture your positioning decisions need, updated automatically without anyone building it manually.
Trusted by B2B marketing and product marketing teams
Oktopost pulls competitor publishing data from LinkedIn and other channels on an automated schedule, so your team’s social media competitive analysis runs continuously from a single configuration. Choose the profiles and channels to watch, set the parameters, and the platform keeps the competitive picture current without requiring manual checks.
Verified outcomes from Oktopost customers.
More content shared by employees
Increase in organic social reach
Of DKSH’s leads come from social
Oktopost calculates share of voice across all tracked competitor profiles, showing the proportion of category conversation each brand owns over a given period. Marketing leadership can see whether their presence is growing, holding, or shrinking relative to competitors, and track that change over time without manual data pulls.
Oktopost pulls engagement data alongside posting data for every tracked competitor profile, so your team sees not just what rivals publish but which posts gain traction by format, topic, and cadence. Content planning is informed by what’s working in the category, not what the team assumes is working.
“When we look at the last 6 months, Oktopost’s employee advocacy solution enabled our employees to share 10X more social content, generating a 70% increase in our organic social reach.”
Oktopost sends configurable alerts when a tracked competitor publishes a significant post, changes cadence, or crosses an engagement threshold. Your marketing team, PMM, and relevant stakeholders get the signal while there’s still a response window, whether that means adjusting messaging, accelerating a content push, or flagging the move to leadership.
Oktopost generates shareable CI reports from tracked competitor data, covering share of voice, content performance trends, and notable rival moves, on a schedule your team sets. Marketing leadership gets a consistent competitive picture without anyone compiling it, and your product marketing team has a report ready for positioning reviews and battle card updates.
Generic monitoring tools count mentions across all channels and weight by volume. Oktopost’s competitor tracking is LinkedIn-first and B2B-benchmarked, so the share of voice and content performance data reflects where B2B buying decisions actually happen.
LinkedIn competitor profiles tracked Monitor competitor LinkedIn pages as the primary channel, with other channels alongside. LinkedIn is where your competitors are publishing their positioning to a B2B audience.
Content cadence benchmarking See how often competitors post and track changes in publishing rhythm over time. Cadence shifts often precede campaign launches or messaging pivots.
Engagement performance by post Compare how individual competitor posts perform against their typical baseline, not just aggregate volume. High performers reveal what resonates with a shared audience.
Configurable alert thresholds Set the conditions that trigger a rival activity notification, by channel, competitor, or engagement level. Filter the signal from the noise without monitoring every post manually.
Share of voice over time Track category conversation share across a rolling period, not just a snapshot. See whether your presence in the category is growing or shrinking relative to named competitors.
Exportable CI reports Share competitive briefings with leadership or cross-functional teams in a ready-to-use format, on a cadence your team sets rather than when someone remembers to compile it.
See how to monitor competitor activity on social in real time, without the manual grind.