B2B Marketing
Monitor brand mentions, product conversations, competitor activity, and industry topics from one platform. Oktopost helps B2B marketing and communications teams turn social listening into insights that support better decisions.
Trusted by B2B marketing and communications teams
A successful social listening programme starts with the right scope. Define the brands, products, competitors, and topics you want to monitor, then organise them into listening groups for marketing and leadership reporting. Oktopost then continuously monitors those conversations and delivers insights to the right teams, without rebuilding searches as priorities evolve.
Verified outcomes from Oktopost customers.
More social content shared
Increase in organic social reach
Increase in leads
Oktopost monitors brand mentions in real time and flags sentiment shifts as they develop across LinkedIn and connected channels. When a topic gains negative momentum, your comms team sees it while there’s still a response window, not after the narrative has already set.
“When we look at the last six months, Oktopost’s employee advocacy solution enabled our employees to share 10X more social content, generating a 70% increase in our organic social reach.”
As listening programs grow, so does the volume of information teams need to interpret. Oktopost uses AI to prioritize the conversations most relevant to your brand, products, competitors, and strategic topics, so marketing and communications teams spend less time filtering results and more time acting on what matters.
Each surfaced conversation carries a signal priority score, helping your team see what deserves attention first without manually reviewing the full volume. As your listening scope expands across new brands, products, or competitors, the same AI prioritization applies automatically, with no additional configuration required.
Oktopost’s report delivers a structured briefing to leadership on a weekly or monthly cadence, in pipeline language, without anyone assembling it manually. The same programme configuration that runs your alerts generates the report your CMO reads on Friday morning.
Oktopost’s configurable alerts trigger on sentiment thresholds, not just mention volume. When a specific topic shifts in tone, the right person receives the notification in real time, while there’s still enough lead time to shape the response before the situation moves.
Generic listening tools optimise for volume and reach across consumer channels. Oktopost is LinkedIn-first and CRM-integrated, so the signals it surfaces are relevant to B2B buying cycles, not background brand chatter.
Mention alerts Real-time notifications when your brand, product names, or configured keywords appear across LinkedIn and connected channels.
LinkedIn listening Bring LinkedIn brand mentions into your wider social listening programme so your team has a single place to monitor conversations across the channels that matter to your business.
Sentiment trending Track how sentiment around your brand terms shifts over time, so a pattern is visible before it becomes a problem.
Share of voice Understand how much of your category conversation your brand owns relative to competitors, measured across your configured topic set.
Salesforce integration Connect listening signals to your CRM so a buyer conversation on LinkedIn can be linked to an open opportunity, not just logged as a mention.
Recurring report exports Schedule listening briefings to go out automatically on a weekly or monthly cadence, formatted for leadership rather than for the team running the dashboard.
See how to set up listening that surfaces the conversations worth acting on.